Paid Media Specialist

3 weeks ago

Bengaluru, India Anugraha Farms Full time

Experience Required: Minimum 5 years

About the Role

We are looking for an experienced Paid Media Specialist to lead and manage performance marketing campaigns across Google Ads and Meta Ads. The ideal candidate will have a proven track record of creating, optimizing, and scaling high-performing ad campaigns that drive measurable ROI.

Key Responsibilities

  • Plan, execute, and optimize paid media campaigns on Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
  • Conduct keyword research, audience targeting, ad copy creation, and A/B testing for continuous performance improvement.
  • Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, conversions) and provide actionable insights.
  • Develop strategies to maximize ROI and minimize acquisition costs.
  • Manage campaign budgets efficiently, ensuring optimal allocation across platforms.
  • Stay updated on the latest trends, tools, and best practices in digital advertising.
  • Collaborate with creative and content teams to develop impactful ad creatives.
  • Prepare detailed performance reports and present campaign results to management.

Required Skills & Qualifications

  • 5+ years of hands-on experience managing large-scale paid campaigns on Google & Meta Ads.
  • Strong understanding of performance marketing, conversion tracking, and attribution models.
  • Proficiency in tools like Google Analytics, Tag Manager, Business Manager, and Ads Manager.
  • Strong analytical mindset with advanced Excel/Google Sheets skills.
  • Proven success in scaling campaigns and achieving ROAS targets.
  • Excellent communication and reporting skills.
  • Google Ads & Meta Blueprint certifications (preferred).

What We Offer

  • Competitive salary + performance incentives.
  • Opportunity to manage high-budget, growth-focused campaigns.
  • Dynamic work environment with career growth potential.

Job Type: Full-time

Pay: ₹14, ₹83,975.30 per month

Ability to commute/relocate:

  • Bangalore, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Paid Media Experienece Required: 5 years (Preferred)

Location:

  • Bangalore, Karnataka (Preferred)

Work Location: In person

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