Associate Brand

22 hours ago

New Delhi, India Aprajita Toor Official Full time

Email: HR@aprajitatoor.comLocation: Chembur, Mumbai Type: Full-time | On-siteAprajita Toor is looking for a Brand & Marketing Strategist to shape the brand’s creative narrative and drive its marketing direction across digital, retail, and communication channels. This role blends creativity with strategy, perfect for someone who lives and breathes brand storytelling, design, and detail.Key ResponsibilitiesDevelop and execute brand and marketing strategies that align with seasonal collections and business goals.Plan, moodboard, and lead visual storytelling for brand and campaign photoshoots.Drive social media strategy and content direction, ensuring alignment with brand tone and aesthetic.Create and manage a marketing calendar to strengthen brand awareness, engagement, and sales.Lead PR and communications initiatives, including press releases, collaborations, and partnerships.Identify new opportunities for storytelling, influencer collaborations, and digital expansion.Work on performance marketing coordination, including ad content and campaign strategy.Guide visual merchandising for in-store and e-commerce experiences to enhance brand presentation.Analyse engagement insights to evolve creative direction and strengthen brand recall.Requirements1–2 years of experience in brand strategy, marketing, or communications, preferably in fashion or luxury lifestyle.Strong understanding of digital platforms, content creation, and audience engagement.A keen eye for aesthetics, storytelling, and brand tonality.Excellent written and verbal communication skills.Ability to work cross-functionally in a fast-paced, creative environment.To Apply: Send your CV and portfolio to HR@aprajitatoor.com | Subject line: Application – Associate Brand & Marketing Strategist

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