Brand Marketing Associate

3 weeks ago

New Delhi, India Binca Games Full time

Position SummaryWe are seeking a dynamic and creative Brand Marketing Associate to join our marketing team. This role is perfect for an early-career professional passionate about building and growing brands across both digital and traditional marketing channels. You'll play a key role in developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth.Key ResponsibilitiesBrand Strategy & Development- Support the development and execution of brand marketing strategies that align with business objectives - Assist in maintaining brand consistency across all marketing touchpoints and communications - Conduct market research and competitor analysis to identify brand positioning opportunities - Help develop brand guidelines and ensure adherence across all marketing materialsDigital Marketing- Manage and grow social media presence across multiple platforms (Instagram, Facebook, LinkedIn, TikTok, etc.) - Create engaging content for digital channels including graphics, videos, and written copy - Execute email marketing campaigns and analyze performance metrics - Support SEO/SEM initiatives and website content optimization - Monitor online brand reputation and engage with customers on digital platformsTraditional Marketing- Assist in planning and executing offline marketing campaigns (print, radio, events, etc.) - Coordinate with vendors for promotional materials, signage, and branded merchandise - Support event marketing including trade shows, pop-ups, and community events - Help manage public relations efforts and media outreachAnalytics & Reporting- Track and analyze marketing campaign performance across all channels - Prepare monthly reports on brand awareness metrics, engagement rates, and ROI - Use data insights to optimize future marketing strategies and tactics - Monitor brand sentiment and customer feedback across various touchpointsCross-functional Collaboration- Work closely with sales, product, and customer service teams to ensure brand alignment - Coordinate with external agencies, freelancers, and vendors - Support internal communications and employee brand engagement initiativesRequired Qualifications- Bachelor's degree in Marketing, Communications, Business, or related field - 1-3 years of experience in marketing, communications, or related field - Strong understanding of digital marketing platforms and social media - Excellent written and verbal communication skills - Proficiency in design software (Canva, Adobe Creative Suite) preferred - Experience with marketing analytics tools (Google Analytics, social media insights, etc.) - Creative mindset with strong attention to detail - Ability to manage multiple projects and meet deadlines in a fast-paced environment

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