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Paid Ads Executive

2 months ago


Mumbai, India PASSIONMOJO PVT. LTD. Full time

Job Title: Paid Ads Executive


Location: Tier 2 cities or Kolkata


Experience: Minimum 2 years


Job Summary:


We're seeking an experienced Paid Ads Executive to manage and optimize paid advertising campaigns across Meta Ads (Facebook, Instagram) and Google Ads.


Responsibilities:


- Manage and optimize paid advertising campaigns

- Develop campaign strategies for e-commerce, lead generation, and brand awareness

- Track and report campaign performance using metrics like CPM, CPC, CTR, ROAS, and conversion rate

- Optimize underperforming campaigns through A/B testing, audience segmentation, and creative modification


Requirements:


- 2+ years of paid advertising experience

- Proven track record with Meta Ads and Google Ads

- 1+ year of agency experience

- Technical expertise in campaign setup, optimization, and performance analysis

- Familiarity with Google Analytics and third-party reporting tools

- Strong problem-solving and budget management skills


Desirable Skills:


- Written and oral communication

- SEO basics

- Creativity in ad copy and design


What We Offer:


- Opportunity to work with a dynamic team

- Professional growth and development

- Flexible work environment


If you're a motivated and experienced paid advertising professional, please apply