Paid Media Executive
6 months ago
Job Description: Paid Media Executive at Realatte Ventures
**Position**: Paid Media Executive
**Location**: [Andheri East]
**Type**: Full-time
About Realatte Ventures:
Realatte Ventures is a dynamic digital marketing agency specializing in real estate marketing solutions. We leverage cutting-edge technology and innovative strategies to deliver high-impact results for our clients. Our mission is to drive digital transformation in the real estate industry, helping our clients achieve unparalleled growth and success.
Job Summary:
Key Responsibilities:
- **Campaign Management**:
- Develop, execute, and manage paid media campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Monitor and optimize campaigns to maximize ROI and achieve KPIs.
- Conduct keyword research, ad copy creation, and landing page optimization.
- **Strategy Development**:
- Collaborate with the marketing team to create comprehensive paid media strategies aligned with clients' business objectives.
- Identify target audiences and develop segmented marketing campaigns to reach them effectively.
- **Performance Analysis**:
- Track, analyze, and report on campaign performance using analytics tools.
- Provide actionable insights and recommendations for improving campaign performance.
- Conduct A/B testing to optimize ad creatives and targeting.
- **Budget Management**:
- Manage and allocate budgets for paid media campaigns.
- Ensure efficient use of budget to achieve maximum exposure and conversions.
- **Client Communication**:
- Maintain regular communication with clients to discuss campaign progress, insights, and future strategies.
- Prepare and present detailed reports on campaign performance and ROI.
- **Industry Trends**:
- Stay up-to-date with the latest trends and best practices in paid media and digital marketing.
- Experiment with new platforms and advertising methods to continually enhance campaign performance.
Qualifications:
- **Education**: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- **Experience**: 2+ years of experience in managing paid media campaigns.
- **Skills**:
- Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, and other digital advertising platforms.
- Strong analytical skills with experience in using tools such as Google Analytics, Google Tag Manager, and other reporting tools.
- Excellent communication and presentation skills.
- Ability to work independently and as part of a team.
- Detail-oriented with strong organizational and multitasking abilities.
Pay: ₹30,000.00 - ₹45,000.00 per month
Schedule:
- Day shift
Supplemental pay types:
- Performance bonus
**Experience**:
- Google Ads: 1 year (preferred)
- Facebook Ads: 1 year (preferred)
Work Location: In person
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