Paid Media Executive

1 week ago


Vashi Navi Mumbai Maharashtra, India The Yellow Strawberry Full time

**Job Title**: Paid Media Executive
**Location**: Sanpada, Navi Mumbai
**Experience**: 2+ Years
**Employment Type**: Full-Time

**About The Yellow Strawberry**
The Yellow Strawberry is a dynamic and fast-growing creative agency that helps businesses amplify their digital presence through innovative strategies. We specialize in delivering impactful campaigns across social media, search engines, and other digital platforms.

We are looking for an experienced **Paid Media Executive** to join our team and play a crucial role in driving our clients’ growth through effective paid campaigns across platforms like Meta (Facebook & Instagram), Google Ads, and others.

**Key Responsibilities**
- **Plan & Execute Campaigns**:
Create, manage, and optimize paid ad campaigns on platforms like Meta, Google Ads, and other digital channels to achieve client goals.
- **Budget Management**:
Allocate and monitor campaign budgets to maximize ROI and ensure efficient spending.
- **Performance Analysis**:
Analyze campaign performance metrics and generate detailed reports with actionable insights.
- **Keyword & Audience Research**:
Conduct research to identify the right keywords, audiences, and ad placements to enhance campaign effectiveness.
- **A/B Testing**:
Implement and analyze A/B tests to improve ad performance, including creatives, copies, and targeting strategies.
- **Stay Updated**:
Keep up-to-date with the latest trends, tools, and strategies in paid media advertising to ensure innovative and effective campaigns.

**Requirements**:

- **Experience**: Minimum of 2+ years in managing paid ad campaigns across Meta, Google Ads, and other platforms.
- **Skills**:

- Strong understanding of campaign setup, optimization, and performance tracking.
- Experience with Google Analytics and data-driven decision-making.
- Excellent knowledge of remarketing, lead generation, and e-commerce campaigns.
- Proficiency in creating ad copies and creatives in collaboration with design teams.
- **Analytical Mindset**: Ability to interpret data and translate it into actionable strategies.
- **Problem-Solving**: Ability to troubleshoot campaign performance issues and find solutions.

**Why Join Us?**
- Opportunity to work on exciting and diverse client projects.
- Collaborative and growth-oriented work environment.
- Exposure to cutting-edge tools and strategies in digital marketing.

**How to Apply**:
Let’s take digital marketing to the next level together

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹40,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Supplemental Pay:

- Yearly bonus

**Experience**:

- total work: 1 year (preferred)

Work Location: In person


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