DigiLantern - Google Adwords Specialist

3 days ago


Noida, India Digilantern Full time

About the job:


We are seeking experienced Google Adwords Specialist to join our team. Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)


- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics


- Drive campaign optimizations via experiments & new initiatives- A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more


- Campaign Analytics- Measure and report performances of all marketing campaigns against goals


- Research and analyze competitor advertising strategy and tactics


- Collaborate with internal teams to create landing pages and optimize the user experiences


- Optimize the ad copy, landing pages for better results


- Analyse creative performance


- Budget management


- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests


Desired Candidate Profile:


- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)


- In-depth knowledge of Google Ads


- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics


- Analytical approach + Data-Driven Thought Process + Optimization mindset


- The ability to think creatively, own things and work independently in a fast-paced environment


- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment


- Competency in Excel and PowerPoint for analysis & presentations


- Excellent communication skills

(ref:iimjobs.com)
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