DigiLantern - Google Adwords Specialist
3 days ago
About the job:
We are seeking experienced Google Adwords Specialist to join our team. Lead ROI driven CPC and CPA based, Cost-effective, Google Ads Marketing Campaigns for different Indian and International End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)
- Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics
- Drive campaign optimizations via experiments & new initiatives- A/B testing ad formats, copies, bidding strategy, channel-spend-mix and more
- Campaign Analytics- Measure and report performances of all marketing campaigns against goals
- Research and analyze competitor advertising strategy and tactics
- Collaborate with internal teams to create landing pages and optimize the user experiences
- Optimize the ad copy, landing pages for better results
- Analyse creative performance
- Budget management
- Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests
Desired Candidate Profile:
- Proven 4-6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)
- In-depth knowledge of Google Ads
- Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics
- Analytical approach + Data-Driven Thought Process + Optimization mindset
- The ability to think creatively, own things and work independently in a fast-paced environment
- A start-up mentality with a bias to action and the ability to flex in a fast-paced environment
- Competency in Excel and PowerPoint for analysis & presentations
- Excellent communication skills
(ref:iimjobs.com)-
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