TBO - Product Marketing Manager

2 weeks ago

Gurugram, India TBO.COM Full time

- TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world.

- The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.

- The TBO journey began in 2006 with a simple goal - to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.

- Today, TBO's product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo.

- Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.

- TBO's approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple.

- TBO's travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.

Why TBO:.

- You will influence & contribute to "Building World Largest Technology Led Travel Distribution Network" for a $ 9 Trillion global travel business market.

- We are the emerging leaders in technology led end-to-end travel management, in the B2B space.

- Physical Presence in 47 countries with business in 110 countries.

- We are reputed for our-long lasting trusted relationships.

- We stand by our eco system of suppliers and buyers to service the end customer.

- An open & informal start-up environment which cares.

What TBO offers to a Life Traveller in You:.

- Enhance Your Leadership Acumen.

- Join the journey to create global scale and 'World Best'.

- Challenge Yourself to do something path breaking.

- Be Empowered.

- The only thing to stop you will be your imagination.

- Post pandemic: travel space is likely to see significant growth.

- Witness and shape this space.

- It will be one exciting journey.

- As a fastest growing B2B platform our priority is purpose-building scalable systems.

- Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.

- Fast response to the evolving regulatory environment and helping to meet the firm's regulatory commitments by addressing internal and external commitments.

Top Sights During Your Role Stay (Key Expectations):.

- We are seeking a dynamic and experienced Product Marketing Manager to join our team.

- In this role, you will be at the forefront of our growth initiatives, collaborating closely with Product, Engineering, and Design teams to drive engagement and retention across various channels.

Key Responsibilities:.

- CLM Platform Expertise: Leverage your 3+ years of hands-on experience with CLM platforms such as Clevertap, MoEngage, or WebEngage to deliver lifecycle automation, dynamic content, and personalized experiences.

- CLM Framework Leadership: Lead the development and management of the entire CLM framework, focusing on customer lifecycle programs.

- Utilize data-driven insights to create campaigns that attract new users and re-engage lapsing and dormant segments.

- Product Positioning & Launches: Develop and execute comprehensive product positioning and launch strategies.

- This includes crafting messaging, creating collateral, and conducting sales training through various channels like email, webinars, events, and on-site sessions.

- Retention Marketing Initiatives: Design and implement retention marketing strategies, including Email, Push Notifications, SMS campaigns, and more to keep users engaged and reduce churn.

- Cross-Functional Project Management: Drive cross-functional projects aimed at increasing product adoption, revenue growth, and customer retention.

- Regularly report on key metrics to track progress and impact.

- Communication Calendar Planning: Plan and manage the delivery of marketing campaigns across various channels, including Email, SMS, WhatsApp, Homepage inventories, On-site, and Push notifications.

- Ensure the content is timely, relevant, and engaging for the users.

- Growth Initiatives Management: Spearhead growth initiatives across multiple channels, working in close collaboration with Product, Engineering, and Design teams to ensure seamless execution.

(ref:iimjobs.com)

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