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Product Marketing Manager
1 week ago
Product Marketing Manager
TBO–(www.tbo.com)
TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.
The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.
Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.
TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.
Why TBO:
You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.
We are the emerging leaders in technology led end-to-end travel management, in the B2B space.
Physical Presence in 47 countries with business in 110 countries.
We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.
An open & informal start-up environment which cares.
What TBO offers to a Life Traveller in You:
Enhance Your Leadership Acumen. Join the journey to create global scale and ‘World Best’.
Challenge Yourself to do something path breaking. Be Empowered. The only thing to stop you will be your imagination.
Post pandemic: travel space is likely to see significant growth. Witness and shape this space. It will be one exciting journey.
As a fastest growing B2B platform our priority is purpose-building scalable systems.
Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.
Fast response to the evolving regulatory environment and helping to meet the firm's regulatory commitments by addressing internal and external commitments.
Top Sights During Your Role Stay (Key Expectations):
We are seeking a dynamic and experienced Product Marketing Manager to join our team. In this role, you will be at the forefront of our growth initiatives, collaborating closely with Product, Engineering, and Design teams to drive engagement and retention across various channels.
Key Responsibilities:
- CLM Platform Expertise: Leverage your 3+ years of hands-on experience with CLM platforms such as Clevertap, MoEngage, or WebEngage to deliver lifecycle automation, dynamic content, and personalized experiences.
- CLM Framework Leadership: Lead the development and management of the entire CLM framework, focusing on customer lifecycle programs. Utilize data-driven insights to create campaigns that attract new users and re-engage lapsing and dormant segments.
- Product Positioning & Launches: Develop and execute comprehensive product positioning and launch strategies. This includes crafting messaging, creating collateral, and conducting sales training through various channels like email, webinars, events, and on-site sessions.
- Retention Marketing Initiatives: Design and implement retention marketing strategies, including Email, Push Notifications, SMS campaigns, and more to keep users engaged and reduce churn.
- Cross-Functional Project Management: Drive cross-functional projects aimed at increasing product adoption, revenue growth, and customer retention. Regularly report on key metrics to track progress and impact.
- Communication Calendar Planning: Plan and manage the delivery of marketing campaigns across various channels, including Email, SMS, WhatsApp, Homepage inventories, On-site, and Push notifications. Ensure the content is timely, relevant, and engaging for the users
- Growth Initiatives Management: Spearhead growth initiatives across multiple channels, working in close collaboration with Product, Engineering, and Design teams to ensure seamless execution.
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