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Market Researcher

4 months ago

Gurugram, India TBO.COM Full time

Market Researcher

TBO–(

Location: Gurgaon tbo.com Office Address: Floor 22, Tower C, Epitome Building No. 5,DLF Cyber city, DLF phase 2,Gurgaon - 122002, Haryana, India


TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.


The TBO journey began in 2006 with a simple goal – to address the evolving needs of travel buyers and suppliers, and what started off as a single product air ticketing company, has today become the leading B2A (Business to Agents) travel portal across the Americas, UK & Europe, Africa, Middle East, India, and Asia Pacific.


Today, TBO’s product range from air, hotels, rail, holiday packages, car rentals, transfers, sightseeing, cruise, and cargo. Apart from these products, our proprietary platform relies heavily on AI/ML to offer unique listings and products, meeting specific requirements put forth by customers, thus increasing conversions.


TBO’s approach has always been technology-first and we continue to invest on new innovations and new offerings to make travel easy and simple. TBO’s travel APIs are serving large travel ecosystems across the world while the modular architecture of the platform enables new travel products while expanding across new geographies.


Why TBO:

• You will influence & contribute to “Building World Largest Technology Led Travel Distribution Network” for a $ 9 Trillion global travel business market.

• We are the emerging leaders in technology led end-to-end travel management, in the B2B space.

• Physical Presence in 47 countries with business in 110 countries.

• We are reputed for our-long lasting trusted relationships. We stand by our eco system of suppliers and buyers to service the end customer.

• An open & informal start-up environment which cares.


What TBO offers:

• Enhance Your Leadership Acumen. Join the journey to create global scale and ‘World Best’.

• Challenge Yourself to do something path breaking. Be Empowered. The only thing to stop you will be your imagination.

• Post pandemic: travel space is likely to see significant growth. Witness and shape this space. It will be one exciting journey.

• As a fastest growing B2B platform our priority is purpose-building scalable systems.

• Adopting industry leading technologies to support best-in-class business capabilities for high performing and scalable solutions.


Job Summary:

Role incumbent will be responsible for overseeing all market research activities to support strategic decision-making. This role involves, conducting primary and secondary research, analyzing data, and providing actionable insights to senior management.


Key Responsibilities:

Develop and execute the market research strategy aligned with business objectives.

Research Design and Execution:

Design, conduct, and oversee qualitative and quantitative research studies, including surveys, focus groups, interviews, and observational research.

Collaborate with internal stakeholders to understand their research needs and objectives.

Data Analysis and Reporting:

Analyze complex data sets to identify trends, patterns, and insights.

Prepare comprehensive reports and presentations to communicate findings and recommendations to senior management and other stakeholders.

Market Intelligence:

Monitor industry trends, competitor activities, and market developments.

Provide actionable insights to support product development, marketing strategies, and business planning.

Vendor Management:

Manage relationships with external research vendors and consultants.

Oversee the selection and management of research tools and software.

Budget Management:

Develop and manage the market research budget.

Ensure cost-effective use of resources while maintaining high-quality research standards.


Qualifications:

Bachelor’s degree in Marketing, Business, Economics, or a related field; Master’s degree preferred.

6+ years of experience in market research

Strong understanding of research methodologies and statistical analysis.

Proficient in using market research tools and software (e.g., SPSS, SAS, Qualtrics).

Excellent analytical, organizational, and project management skills.

Strong written and verbal communication skills.

Ability to work collaboratively with cross-functional teams and stakeholders.


Skills:

Strategic thinking and problem-solving

Advanced data analysis and interpretation

Effective communication and presentation

Proficiency in research methodologies and tools

Budget management and resource allocation

Attention to detail and accuracy