Search Ads Specialist

3 weeks ago

New Delhi, India Cloutgency Full time

Role OverviewManage search engine marketing campaigns across Google, Bing, and other search platforms to drive high-intent traffic and conversions for D2C brands.Key Responsibilities● Search Campaign Management- Create and optimize Google Ads search, display, and shopping campaigns - Manage YouTube advertising campaigns for brand awareness and conversions - Implement Bing Ads and other search engine advertising strategies - Develop and execute Google Shopping and product feed optimization● Keyword Strategy & Research- Conduct comprehensive keyword research and competitive analysis - Develop keyword bidding strategies and budget allocation - Implement negative keyword strategies and search query optimization - Monitor and optimize for keyword performance and search trends● Landing Page Optimization- Collaborate with web designers on landing page optimization for search traffic - Implement A/B testing for landing pages and conversion funnels - Optimize Quality Score factors and ad relevance - Ensure search ads align with landing page content and user intent● Performance Tracking & Optimization- Set up and monitor conversion tracking and attribution - Generate detailed performance reports and optimization recommendations - Implement automated bidding strategies and smart campaigns where appropriate - Monitor competitor activities and adjust strategies accordinglyKey Performance Indicators● Search campaign ROAS and cost per acquisition targets● Quality Score improvements and ad relevance metrics● Keyword ranking improvements and impression share● Conversion rate optimization and landing page performance● Budget efficiency and campaign scalability#Hiring #Searchadsspecialist #cloutgency #Job #chennai #hiringinchennai

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