Marketing Operations Specialist

2 days ago

New Delhi, India 2X Full time

Job SummaryThe Certified Adobe Campaign Manager requires deep technical expertise in Adobe Campaign Classic and/or Standard. This role is responsible for the end-to-end development, deployment, and support of complex, data-driven marketing campaigns. The ideal candidate will be proficient in campaign architecture, scripting, data modelling, and platform integration, with a strong focus on troubleshooting and performance optimization.Key ResponsibilitiesCampaign Development & Execution- Build and configure multi-channel campaigns (email, SMS, push, direct mail) using Adobe Campaign workflows - Develop custom scripts and logic for dynamic content, audience segmentation, and personalization - Create and maintain reusable templates, delivery mechanisms, and campaign componentsPlatform Configuration & Data Management- Design and manage schemas, targeting workflows, and data imports/exports - Implement ETL processes and ensure data integrity across campaign executions - Optimize database queries and workflows for performance and scalabilitTroubleshooting & Support- Diagnose and resolve issues related to campaign execution, delivery failures, and data inconsistencies - Monitor logs, delivery reports, and workflow execution to proactively identify and fix errors - Collaborate with Adobe support and internal IT teams to resolve platform-level issues.Integration & Automation- Integrate Adobe Campaign with external systems (CRM, web analytics, APIs, Adobe Experience Cloud) - Develop and maintain SOAP/REST API connections for real-time data exchange and campaign triggers - Automate recurring campaign processes and reporting workflowsRequirements :Certification- Candidates must hold at least one of the following Adobe Certified Expert credentials: - Professional: Developer - Expert: Developer - Master: ArchitectTechnical & Soft Skills:- Minimum 3+ years of hands-on experience with Adobe Campaign (Classic or Standard) - At least one year of Adobe Campaign Classic software experience - Strong proficiency in the following areas: - SQL for data manipulation and targeting preferred - JavaScript and HTML/CSS for email scripting and personalization - XML for template and workflow configuration - Experience with SOAP/REST APIs, webhooks, and data connectors. - Familiarity with Adobe Experience Platform, Adobe Analytics, and Adobe Journey Optimizer is a plus - Understanding of data privacy regulations and secure data handling practices - A basic understanding of marketing automation - An understanding of relational database concepts - Experience with campaign performance tuning and delivery optimization. - Ability to translate business requirements into scalable technical solutions.

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