Social Media Marketing Specialist

17 hours ago

New Delhi, India Senate Marketing Pvt. Ltd. Full time

Company Description Senate Marketing is a performance-led, full-service digital agency and a Google Partner. We combine strategic insight, creative storytelling, and media precision to deliver result-driven campaigns. We help brands across automotive, fashion, real estate, and more, scale growth and win hearts. Based in Mumbai, our close-knit team of 20+ professionals is dedicated to smart and scalable marketing solutions. Whether driving conversions or launching new campaigns, we're your digital partner for impactful marketing.Role Description This is a full-time on-site role for a Social Media Specialist located in Mumbai. The Social Media Specialist will be responsible for: Creating social media calendars Ideating on new and trending creative strategies for increasing engagement on social media platforms Maintaining all social media channels for all the clients. Responding to any mentions, messages over social media platforms like Instagram, Facebook, X, Pinterest, YouTube and Google+ and engage with the social media users Producing a consistent brand message across all the social media channels. Regular monitoring of the competitor’s social media pages and creating analysis reports. Producing high-quality articles, white papers, blogs, press releases, email marketing messages, case studies, presentation content, survey reports, and web & social media copies Serving as an exemplary writer, consistent with our client’s tone and mission. You write clean, concise, well-polished copy Editing content produced by the team, including conceptualizing the projects upfront, assigning projects and overseeing development and copy-editing prior to publishing Building and maintaining editorial calendar and written guidelines Staying up-to-date with the latest industry trends and customer challenges in order to build a more effective editorial calendar Working closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our client’s core benefits properly and consistently Interacting with graphic designers and internal team members to create and review all content & ensure a consistent message Assisting with the general day to day administrative tasks. Coordinating social media messages with advertising departments, the brand management team, and annual company goals. Analyzing social media campaigns with tracking systems to determine areas for social media campaign improvement and to gather visitor data. Attending select events to do a Facebook Live, and Instagram story to give it a Digital boost. Collaborating with the digital marketing team to align social strategies with overall marketing goals, analyzing performance metrics, and optimizing content for better reach and engagement.Qualifications Proficiency in Social Media Marketing and Social Media Content Ideation & Creation Experience in Digital Marketing and overall Marketing strategies Strong Communication skills Excellent analytical skills and ability to interpret social media metrics Ability to work collaboratively in a team-oriented environment Experience with social media management tools is a plus Bachelor's degree in Marketing, Communications, or a related field

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