Ad Promo Lead

3 weeks ago

Bengaluru, Karnataka, India Pocket FM Full time

Role Title: Ad Promo Lead (Tamil)

Company Overview:

Founded in 2018, Pocket FM is a premier audio series platform with a global audience of over 200 million+ listeners. We have revolutionized audio storytelling by making it a mainstream entertainment format, featuring episodic storytelling across diverse genres. Our innovative approach has led to an average daily engagement of 120 minutes per user.

Today, we are the largest audio series platform globally, redefining how the world experiences stories- one episode at a time Join us in our journey to recreate the future of entertainment.

Job Summary:

We are seeking a highly creative and strategic Promo Lead to oversee the planning, execution, and delivery of promotional content across platforms for Pocket TV's Tamil Language movies & shows. You will be responsible for conceptualising, supervising, and optimising trailers, teasers, motion posters, and promotional campaigns for pocket TV platform

Key Responsibilities:

  • Lead the ideation, scripting, and execution of all promotional assets, including teasers, trailers, bumpers, motion posters, AVs, and digital promos.
  • Collaborate with the creative, marketing, production, and editorial teams to ensure high-quality and on-brand promotional content.
  • Work closely with editors, designers, voiceover artists, and composers to bring concepts to life.
  • Manage multiple campaigns simultaneously while maintaining timelines, budgets, and creative excellence.
  • Maintain a strong understanding of platform-specific requirements (YouTube, Instagram, TV, OTT platforms, etc.)
  • Drive innovation in promo formats, storytelling techniques, and visual language.

Preferred Experience

  • Previous experience in creating promotional content for OTT Platforms, Movies or Shows in Tamil Language for use on Digital advertising channels (Facebook, YouTube, Instagram)
  • Advanced experience of editing software (like Adobe Premiere Pro, FCP) and design tools (Photoshop, After Effects)
  • Post-Production experience spanning from edit to final exports in all formats & ratios.

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