Promo Lead

Job Description

Who are we, and what do we do

From the humble idea of giving all regional languages a stage to successfully building India&aposs No.1 social media platform, we&aposve journeyed to turn ideas into reality. At ShareChat and Moj, our short video platform (https://sharechat.com/about), we have over 325 million users, 80 million creators, and over 2.5 billion shares every month. Ours is a story of disrupting the digital narrative as we build Bharats content creation ecosystem.

An open, honest culture and our values, such as first principles, speed, integrity, user-centricity, and ownership, drive our teams to innovate our products every day. We are on the path to establishing ShareChat as the world&aposs largest AI-centered social media platform. We are thrilled to offer you the opportunity to solve complex problems at scale, learn with the best minds, pursue unstoppable growth, and, most importantly, make a far-reaching impact.

Join us to revolutionize Bharats content creation ecosystem powered by AI & ML. Scaling ideas to reality is how we do our business

What does the team do

At ShareChat, Indias largest vernacular content platform, the Content Operations team plays a pivotal role in defining and executing strategies for creating and acquiring impactful content, driving monetization efforts, and contributing to overall business growth. Collaborating with creators, partners, product teams, and feed teams, the team ensures the delivery of high-quality, engaging content that resonates with diverse Indian audiences across multiple formats, including audio and video.

What Youll Do

- Write gripping, high-impact promotional scripts in Tamil for digital platforms, OTT shows, short-form videos, branded content, and more, ensuring high engagement and retention.
- Develop catchy taglines, teasers, episode hooks, and highlight-driven narratives that are optimized for platforms like YouTube, Instagram, and other social media.
- Balance creative storytelling with marketing objectives building interest, suspense, and recall value through your promos.
- Ensure all written output adheres to high standards of grammar, tone, structure, and platform-specific storytelling.
- Stay updated with performance metrics and audience responses to refine creative strategies in real time.
- Keep a sharp eye on regional content trends, viral formats, and cultural moments to make promos timely and relatable.

Who You Are

- Educational Background: Bachelors or Masters Degree
- Background in Creative Writing, Literature, Film, Journalism, or related fields
- 710 years of promo or content writing in television, OTT, radio, digital publishing, or advertising.
- Native-level proficiency in Tamil with the ability to write across tones from emotional to witty to dramatic.
- Strong grasp of storytelling techniques, character arcs, and promotional beats especially in Tamil entertainment.
- Deep understanding of Indian content consumption habits and regional preferences.
- Thrives in fast-paced environments, multitasks well, and delivers quality work within tight deadlines.

Where youll be

Location - Remote

Why join ShareChat

- We believe in creating economic opportunities for our content creators as a shared purpose. Join us to make a tangible impact for regional Indian audiences.
- Grab an opportunity to solve complex problems powered by our AI and ML recommendation system for over 325 million monthly active users, 80 million creators and key partners.
- Drive your career growth through our upskilling programs, accelerated by values like speed and ownership.
- You get a chance to work with top talent across the globe in a collaborative and learning culture.
- Experience growth in a people-first organisation with unparalleled rewards and employee-centric policies.

Know more about us:

- AI @ ShareChat | AI Projects @ ShareChat
- Our Story of Scaling Ideas to Reality
- Our Blog

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