Sales Training Manager
14 hours ago
Job Description: Sales Trainer ManagerLocation: Chandigarh UniversityDepartment: Admissions / Marketing / Training & DevelopmentPosition Type: Full-timeRole SummaryThe Sales Trainer Manager is responsible for designing, delivering, and managing training programs that enhance the sales performance of the Admissions & Outreach teams at Chandigarh University. The role focuses on improving communication, counseling, sales conversion, and customer-handling skills to ensure high-quality engagement with prospective students and partners.Key Responsibilities1. Training Program Development- Design comprehensive sales training modules tailored for admissions counselors, outreach executives, and regional teams. - Develop training content on sales processes, objection handling, lead conversion, CRM usage, communication skills, and university program knowledge. - Create onboarding training programs for new team members.2. Training Delivery- Conduct regular classroom training, virtual sessions, workshops, and role-plays. - Train teams on sales pitching, counseling techniques, product knowledge, and customer service best practices. - Facilitate refresher sessions to strengthen skills and correct performance gaps.3. Performance Monitoring & Coaching- Evaluate individual and team performance through assessments, audits, and call monitoring. - Identify training needs using performance data, conversion metrics, and feedback from managers. - Provide coaching, one-on-one mentoring, and improvement plans for low performers.4. Sales Process & Quality Improvement- Standardize sales scripts, counseling frameworks, and follow-up guidelines. - Ensure adherence to the university’s sales processes, compliance, and brand communication standards. - Collaborate with sales leadership to optimize lead flow, conversion strategies, and customer experience.5. Cross-Functional Collaboration- Work closely with Admissions, Outreach, Marketing, and Regional Offices for training alignment. - Coordinate with academic departments to ensure trainers and counselors have updated program knowledge. - Support marketing or campaign teams with training on new initiatives or products.6. Reporting & Documentation- Maintain training records, attendance, assessments, and progress reports. - Track the impact of training programs on sales performance and conversion rates. - Prepare monthly/quarterly training effectiveness reports for senior management.Skills & Competencies- Strong communication & presentation skills - Sales training and coaching expertise - In-depth understanding of sales cycles and customer behavior - Ability to conduct engaging workshops and role-plays - Knowledge of CRM tools and sales analytics - Strong interpersonal and motivational skills - Analytical mindset with data-driven decision-making - Ability to manage multiple training projectsQualifications & Experience- Bachelor’s degree required; Master’s in Management/Marketing preferred. - 5–10 years of experience in sales training, sales management, or L&D—preferably in education, EdTech, or service sector. - Proven experience in improving sales performance through structured training.
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