
Senior Manager – New Product Development
4 days ago
Job Title: Senior Manager – New Product Development (NPD) – Food & Wellness Brand
Location: Mumbai
Experience: 4 to 10+ years
Employment Type: Full-Time
About the Role
We are looking for a highly driven, creative, and technically strong Senior Manager – New Product Development (NPD) to lead the end-to-end development of innovative food & beverage products. This pivotal role involves ideating future-ready product lines, crafting recipes, ensuring nutritional balance, driving packaging innovations, and overseeing testing & commercialization.
If you're passionate about bringing new food ideas to life from concept to shelf and thrive in a fast-paced, consumer-focused environment, we want you on our team
Key Responsibilities
Product Ideation & Conceptualization
- Identify market trends, consumer needs, and white space opportunities to propose new product concepts
- Lead brainstorming sessions with cross-functional teams to drive innovation
- Conduct feasibility studies for proposed products, including market, technical, and financial viability
Recipe & Formula Development
- Develop innovative recipes/formulations aligned with taste, nutrition, and cost objectives
- Ensure product compliance with regulatory standards and internal quality norms
- Optimize recipes for scalability and shelf stability
Prototyping & Product Testing
- Lead kitchen/lab trials and pilot batches, and conduct organoleptic testing
- Collaborate with QA and R&D to ensure robust testing protocols
- Analyze sensory and performance data for improvements
Packaging Innovation
- Work closely with packaging and design teams to introduce functional and sustainable packaging solutions
- Stay updated on global packaging trends and materials
- Conduct compatibility and stability tests with packaging options
Nutritional Balance & Compliance
- Ensure all products meet nutritional goals based on target demographic (e.g., low sugar, high protein, clean label)
- Collaborate with regulatory and legal teams for nutritional labeling and compliance documentation
Cross-Functional Collaboration
- Work with Marketing, Sales, Procurement, and Supply Chain teams to ensure a smooth go-to-market process
- Liaise with third-party manufacturers and co-packers as needed
Qualifications & Skills
- Bachelor's or master's degree in Food Technology, Food Science, Nutrition, or related fields
- 4 to 10+ years of experience in New Product Development (preferably in FMCG, F&B, Health Foods, or Consumer Packaged Goods sectors)
- Proven experience in end-to-end product development lifecycle
- Strong understanding of functional ingredients, food processing, and sensory science
- Hands-on experience with R&D trials, shelf-life studies, and nutritional optimization
- Excellent project management, analytical, and interpersonal skills
- Creativity, curiosity, and a consumer-first mindset
What You'll Get
- Opportunity to shape future food innovations with a high-impact brand
- Work in a collaborative and agile environment with cross-functional leadership
- Exposure to cutting-edge food tech, global ingredient trends, and packaging innovation
- Competitive salary, learning opportunities, and flexible culture
Location: Mumbai (On-site role with occasional travel to R&D centers, plants, or vendor locations)
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