Nutrabay - Senior Manager - Performance Marketing

You should apply if you have:- Expertise in media mix optimization and analytics in a D2C growth startup.- Proven success in executing multi-channel marketing campaigns for D2C and eCommerce businesses.- Prior experience and proven record in solving performance marketing campaigns for D2C businesses Website & App.- Strong skills building advanced dashboards for real-time reporting.- A data-driven mindset focused on measuring and optimizing campaign performance.- Experience in marketing leadership roles at D2C brands or marketplaces.- A passion for scaling businesses, supported by an entrepreneurial spirit.- Proficiency in analyzing marketing data, user feedback, and campaign results to shape strategies.- Knowledge of A/B testing, incrementality studies, and channel optimization.- Ability to develop strategies for user acquisition, retention, and lifecycle optimization.- Skills in identifying and testing innovative approaches to capture market demand.- Proven track record of working across teams to share insights and drive results.- You should not apply if you:- Cant work in ambiguity.- Cant build processes or structures.- Prefer to work in silo as an individual contributor.- Are not passionate about the health and nutrition industry.- Have not managed teams before.- Have not worked directly with a large consumer brand before.- Don't enjoy a hands-on approach and prefer a purely delegative leadership style.Skills Required:- Bachelor's/Masters degree in Marketing, Business Analytics, or related fields.- Experience in marketing analytics, performance marketing, or MarTech.- Advanced knowledge of marketing platforms like Google, Meta, Appsflyer, Moengage & able to do media mix optimisations basis incrementality.- Proficiency in visualization tools like Power BI and Tableau, with experience in automation.- Strong analytical skills for deriving actionable insights from large datasets.- Expertise in A/B testing, lift studies, and performance tracking.- Excellent communication and stakeholder management.What will you do?:- Lead data-driven strategies to drive growth across D2C and eCommerce channels.- Develop and automate dashboards for performance monitoring and insights.- Oversee campaign optimization across platforms like Amazon, Meta, and Google.- Analyze customer lifecycle data to improve acquisition, retention, and conversion.- Manage marketing budgets to maximize ROI through targeted campaigns.- Collaborate with internal and external stakeholders for seamless project execution.- Stay updated on trends and leverage analytics for strategic decision-making.Work Experience:- Proven experience in analytics-focused marketing roles within D2C or eCommerce.Working Days:- Monday Golf Course Ex Road, Sector 58Gurugram, Friendly atmosphere.- High learning & personal growth opportunity.- Diverse work environment.Why Nutrabay:- We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work.- As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup thats revolutionizing the health industry.- Working with Nutrabay can be fun, and a place of a unique growth opportunity.- Here you will learn how to maximize the potential of your available resources.- You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across.- roles and departments.- You will feel appreciated and valued for the work you delivered.- We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash.- We trust our employees and their voices and ask for their opinions on important business issues.About Nutrabay:- Nutrabay is one of the largest health & nutrition store in India.- We are a business with lakhs of customers that trust us.- Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative We raised $5 Million in a Series A funding round. (ref:iimjobs.com)