Nutrabay - Assistant Manager - Marketing - Google Ads

Marketing - Google AdsYou should apply if you have:- Have a demonstrable track record of bringing positive impact in your previous organizations- Substantial background in performance & branding campaigns, A/B Testing & Analytics- A passion for building and scaling businesses- A strong entrepreneurial spiritYou should not apply if you- Cant work in ambiguity- Cant build processes or structure- Prefer to work in silo as an individual contributor- Are not passionate about the health and nutrition industry- Have less than ~ 6 years of hands-on experience in Google Ad- Have not managed teams before- Don't enjoy walk-the-talk and prefer a purely delegatory leadership styleSkills Proven track record of success in developing and executing winning strategies for D2C and eCommerce businesses.- Expertise in Google Ads, data analysis, attribution, and marketing ROI measurement.- The ability to lead, motivate, and inspire a team.- Ability to analyse complex data sets and develop creative solutions to optimize campaign performance and budget allocation.- Solid understanding of advanced Google Ads features, such as Smart Bidding, audience segmentation, and automation tools.- Strong expertise in Google Ads platforms, including YouTube, DV360, Demand Gen, PMAX, Search, and Shopping.- Knowledge of Google Analytics and other reporting tools.- Excellent communication, presentation, and interpersonal skills.- Google Ads certification is highly preferred.What will you do?:- Ideate, execute, and optimize performance-driven campaigns across a variety of platforms including Google Search, YouTube, Shopping, DV360, and other Google channels.- Drive strategic initiatives aimed at boosting brand visibility, increasing conversions, and enhancing incremental growth via Google.- Lead initiatives around incrementality testing to measure true campaign performance and guide decision-making.- Develop effective attribution models to accurately measure the campaign impact.- Generate actionable insights and performance reports for stakeholders.- Implement advanced bidding strategies and optimization tactics using Smart Bidding, audience segmentation, A/B testing, and more.- Audit product feeds for accuracy and compliance with Googles policies to maximize performance in Shopping & Remarketing campaigns.- Work closely with other marketing teams (SEO, content, creative, etc.) to ensure integrated strategies and align digital campaigns with broader marketing goals.Work Experience: 5-7 yearsWorking days: Monday -FridayLocation: Golf Course Road, Gurugram, Haryana (Work from High learning and personal growth opportunities in a dynamic environment.- Flexible timings and a collaborative, inclusive workplace.Why We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their lifes best work.- As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech start-up thats revolutionising the health industry.- Working with Nutrabay can be fun, and a place of a unique growth opportunity.- Here you will learn how to maximise the potential of your available resources.- You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments.- You will be feeling appreciated and valued for the work you delivered.- We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash.- We trust our employees and their voice and ask for their opinions on important business issues.About Nutrabay is the largest health & nutrition store in India.- Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.- We are proud to have served over 1 million customers up till now and our family is constantly growing.- We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million.- We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product (ref:iimjobs.com)