Specialist - Marketing Automation

3 weeks ago

Ahmedabad, Gujarat, India Trootech Full time

Key Responsibilities

- Own and Manage HubSpot CRM: Act as the primary HubSpot administrator, managing user access, permissions, data integrity, and platform optimization.

- Setup & Onboarding: Handle user provisioning/deprovisioning, and ensure smooth onboarding with proper workflows and training support.

- Workflow & Automation Management: Build and refine complex workflows, sequences, and automation across Marketing, Sales, and Service Hubs to streamline lead management and customer engagement.

- CRM Optimization: Audit existing setups, identify gaps, and optimize performance, structure, reporting, and automation processes.

- Cross-functional Collaboration: Work closely with internal teams (Marketing, Sales, Support, and Product) to gather requirements and develop solutions aligned with business goals.

- Dashboards & Reporting: Create custom dashboards and reports to track campaign performance, sales pipelines, and service metrics.

- Integration & API Management: Manage and optimize integrations with third-party tools like Talkdesk, Slack, databases, or analytics platforms.

- Process Documentation: Maintain clear and up-to-date documentation for workflows, configurations, and processes.

- Training & Support: Provide training to internal users and support adoption of best practices across the organization.

- Data Management: Ensure data hygiene, segmentation accuracy, and alignment with reporting needs.

- Stay Current: Monitor and implement HubSpot updates, beta features, and ecosystem 3 to 5 years of hands-on experience managing and administering HubSpot CRM.

- Deep expertise across HubSpot Marketing Hub, Sales Hub, Operation Hub and Service Hub.

- Strong experience in workflow automation, lead scoring, pipeline management, and customer journey optimization.

- Familiarity with third-party integrations, APIs, and data flows.

- Excellent understanding of data segmentation, lifecycle stages, and CRM performance tracking.

- Proven ability to work independently and take ownership of HubSpot as a core platform.

- Strong communication skills to convert business requirements into CRM functionality.

- Experience with SQL, webhooks, or custom-coded workflows (preferred).

- HubSpot certifications (Marketing, Sales, Service Hub) are a strong plus.

Preferred Skills (Bonus)

- Experience working in a digital agency or SaaS environment.

- Understanding of customer journey mapping and growth funnel optimization.

(ref:iimjobs.com)

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