Marketing Cloud Specialist

2 days ago

Ahmedabad, Gujarat, India beBeeMarketer Full time ₹ 10,00,000 - ₹ 15,00,000

Imagine a world where technology and marketing come together in perfect harmony.

">Marketing Cloud Specialist

We are seeking a highly skilled Marketing Cloud Specialist to join our team.

  • Develop and implement marketing automation solutions using Salesforce Marketing Cloud, including email marketing, push messages like SMS/Whatsapp, journey builder, automation workflows, and personalized content.
  • Configure and customize Salesforce Marketing Cloud to meet specific business needs, including creating data extensions, implementing dynamic content, and managing subscriber lists.
  • Design complex SQL queries and data-driven automation processes to manipulate and transform data within Salesforce Marketing Cloud.
  • Integrate Salesforce Marketing Cloud with other systems, such as CRM platforms or external data sources, using APIs and custom integration methods.
  • Build AMP Scripts while creating Email templates and using data from data extensions.
  • Validate HTML and CSS code.
  • Monitor and troubleshoot marketing automation processes, ensuring data integrity, campaign deliverability, and optimal system performance.
  • Conduct quality assurance testing to validate the accuracy and functionality of marketing automation campaigns and journeys.
  • Create Reports and Dashboards to measure Key Performance Indicators (KPIs) of campaigns
  • Perform root cause analysis if KPIs are not achieved.
  • Stay up-to-date with the latest Salesforce Marketing Cloud features, enhancements, and industry best practices, and provide recommendations for system improvements and optimizations.
  • Identify and resolve technical issues and provide timely support to end users.

Responsibilities:

  1. Develop and Implement Data-Driven Automation Processes
  2. Configure and Customize Salesforce Marketing Cloud
  3. Design Complex SQL Queries
  4. Integrate Salesforce Marketing Cloud with Other Systems
  5. Validate HTML and CSS Code
  6. Monitor and Troubleshoot Marketing Automation Processes
  7. Conduct Quality Assurance Testing
  8. Provide Recommendations for System Improvements
  9. Resolve Technical Issues

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