Kae Capital

2 weeks ago

Mumbai, Maharashtra, India Kae Capital Management Private Limited Full time

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India.

Starting with our innovative, chemical-free and India's only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face.

We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 10 lakh women, we are already India's largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

About the Role

- At Nua, we are obsessed with developing holistic solutions to solve real problems women face concerning their vital wellness through great products, personalized experience and a supportive community.

- As a Regional Marketing Manager, you will drive short, medium and long-term Brand Marketing initiatives, with an objective to build awareness and consideration in focus geographies. You will work with various cross-functional teams to drive initiatives such as Influencer Marketing, Digital Advertising, Catchment-Area Advertising, Events and Activations.

- The ideal candidate for this role will be a self-driven professional who has strong analytical thinking, execution capabilities and ability to work on multiple workstreams with competing priorities.

Key Responsibilities

- Co-create the Regional Marketing Strategy: Work with the Head of Marketing and Category Managers to develop the Regional Marketing Calendar for priority market/s.

- Implement Regional Marketing Initiatives: Translate the strategy into a quarterly/monthly calendar of initiatives - both digital and on-ground. Collaborate with internal and external teams to drive efficient and timely execution.

- Monitor Performance and Outcomes: Track input and output metrics, and analyze outcomes against defined objectives.

- Act as Custodian of the Consumer and Market: Stay abreast of social and cultural trends in the region and represent these insights internally.

- Plan Collaterals: Partner with Creative and Content teams to develop relevant marketing collaterals.

What We Look For

- Proven ability to work across cross-functional teams and manage multiple workstreams with competing priorities.

- Strong analytical and problem-solving skills.

- Excellent written and oral communication skills.

- Bias for action and a self-starter mindset

Preferred Qualifications

- Post-graduate from a top-tier institution

- 3-5 years of experience in Brand Marketing or Category Marketing (FMCG experience preferred)

(ref:iimjobs.com)

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