Creative Lead

4 weeks ago

Mumbai, Maharashtra, India Traya Full time
About the Company:

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

Role Overview:

We are looking for a Creative and Performance Content Lead, responsible for developing and executing a content strategy that drives both brand engagement and conversion, across creative and performance marketing.

Key Responsibilities:

1) Content Strategy & Planning

- Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
- Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
- Drive consistency in brand voice and storytelling across all content formats.

2) Creative Content Development

- Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
- Create engaging narratives around hair health, product education, and customer stories.

3) Performance Marketing Creatives

- Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
- Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
- Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

5) Cross-functional Collaboration

- Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
- Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements:

- 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
- Strong understanding of both brand storytelling and performance marketing content.
- Proven experience in managing and scaling small to mid-sized content teams.
- Excellent writing, editing, and communication skills with a strong eye for detail.
- Analytical mindset with the ability to interpret content performance data and drive actionable insights.
- A creative thinker who understands how to speak to the modern consumer.
- Understanding of SEO principles, social trends, and email marketing.

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