Creative and Performance Content Lead

2 weeks ago

Mumbai, Maharashtra, India Gush Beauty Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are looking for a
Creative and Performance Content Lead,
responsible for developing and executing a content strategy that drives both
brand engagement
and
conversion
, across creative and performance marketing.

Key Responsibilities:

1) Content Strategy & Planning

  • Develop and lead the overall content strategy for the audience segment, aligned with brand goals and marketing objectives.
  • Collaborate closely with product, design, and marketing teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

2) Creative Content Development

  • Ideate and Execute content for website, email, blogs, landing pages, product pages, and brand campaigns.
  • Create engaging narratives around hair health, product education, and customer stories.

3) Performance Marketing Creatives

  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.

5) Cross-functional Collaboration

  • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
  • Provide content support for partnerships, influencers, CRM, and retention initiatives.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.

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