Senior Manager – Product Management and Marketing

4 weeks ago

Sangli, India Schneider Electric Full time

Lauritz Knudsen Electrical and Automation (A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer a comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes, agriculture, buildings, infrastructure, and industry.L&T Switchgear is now Lauritz Knudsen Electrical & Automation.Role Overview:As Senior Manager – Product Management and Marketing for Variable Frequency Drives (VFDs) & Soft Starters, you will be responsible for driving the strategic growth, innovation, and market positioning of the VFD product portfolio. This role demands a strong blend of technical expertise, market insight, and leadership to manage the full product lifecycle and execute impactful marketing strategies.Key Responsibilities:Product Management- Own the product roadmap for VFDs & SSs, aligning with business objectives and customer needs. - Lead product development initiatives in collaboration with engineering, R&D, and manufacturing teams. - Conduct market analysis to identify trends, customer pain points, and competitive positioning. - Define product specifications, pricing strategies, and value propositions. - Monitor product performance, customer feedback, and drive continuous improvement.Marketing Strategy- Develop and execute marketing plans to promote VFDs across target segments ( Under Utility, Infra, Building segments and associated OEMs ). - Manage product launches, promotional campaigns, exhibitions, and technical content creation alongwith Marcom team. - Collaborate with sales teams to support lead generation, customer engagement, and channel enablement. - Drive digital marketing initiatives including SEO, SEM, webinars, and social media outreach alongwith Marcom team - Represent the product at industry events, exhibitions, and customer forums.Cross-functional Leadership- Coordinate with supply chain, finance, service teams & L1 support to ensure product availability and support. - Provide training and tools to sales and application engineering teams. - Track KPIs such as market share, revenue growth, and customer satisfaction.Qualifications & Experience:- Bachelor’s degree in electrical engineering or related field; MBA preferred. - 8–12 years of experience in product management and marketing, preferably in industrial automation or power electronics. - Deep understanding of VFD technology, applications, and market dynamics. - Strong analytical, communication, and project management skills. - Experience working with cross-functional teams and managing product portfolios.Preferred Skills:- Familiarity with standards and certifications relevant to VFDs (IEC, UL, etc.). - Proficiency in tools like SAP, Salesforce, Power BI, and marketing automation platforms is preferred. - Ability to translate technical features into customer-centric benefits.

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