Senior Brand Manager

4 weeks ago

Sangli, India Aditya Birla Group Full time

Company: Birla Cosmetics Private LimitedBrand: LOVETC (www.lovetc.com)Department: MarketingPosition Type: Full-timeLocation: Worli, MumbaiAbout Us:Birla Cosmetics, part of Office of Ananya Birla, is home to two of India's most culturally relevant beauty brands:LOVETC — celebrates beauty as a personal journey, where self-expression knows no limits. Boldyet loving, luxurious with a wink our colour cosmetics inspire transformation, creativity, andconfidence.CONTRABAND — is a premium fine fragrance brand built on the belief that having it all, shouldstill leave you wanting more. Crafted by world class perfumers, Contraband's scents are bold,unfiltered, and unforgettable.We're a passionate team with big ambitions, building brands that shape beauty conversations,not just follow them.Position Purpose and Summary:The Brand Manager will be responsible for designing & implementing marketing strategies for the colour cosmetics brand - Lovetc. The successful candidate will be responsible for building the brand, increasing brand awareness, driving conversions, loyalty and advocacy for the brand and grow the brand into a dominant player in its industry.Essential Duties and Responsibilities:• Proven experience as Brand Manager in the consumer marketing space.• Will work closely with the top tier management team dedicated to developing and growingcustomer centric brands.• Clear understanding of the 4Ps- Product/ price/ place/ promotions.• Implement marketing strategies to build brand awareness and drive sales.• Conduct market research to identify customer needs and preferences.• Manage a marketing budget to ensure the most effective use of resources.• Implement an advertising and promotion strategy across various media channels.• Execute social media campaigns to build brand awareness and engagement.• Create relationships with influencers, bloggers, and other media outlets to generate positivecoverage.• Strategizing and executing brand photo shoots• Implementing a customer loyalty program to increase customer retention.• Monitor, analyze, track sales across channels.• Work with marketplace managers to drive visibility and sales.• Collaborate with other departments, such as product development and sales, to ensurealignment of marketing efforts.• Stay up to date with the latest marketing trends and technologies in the fragrance industry.• Work with relevant and the best in industry agencies, to drive results. Ensure to manage therelationship well and get the planned outcomes/impact measurement.Person Profile & Education Qualification:1. Candidate should have an overall experience of over 8-10 years with minimum 4 years of color cosmetics experience2. Master's degree in business, marketing, or a related field from a tier – 1/2 institute3. Strong understanding of ATL & BTL advertising including digital marketing - including socialmedia4. Excellent communication and interpersonal skills, with the ability to build relationshipswith influencers, media outlets, and stakeholders.5. Experience in implementing successful marketing campaigns.6. Must have hands on experience in developing and executing experiential marketingCampaigns.

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