Assurance Intl

1 week ago

Gurugram, India Assurance Intl Limited Full time

- We are seeking an experienced and innovative Digital Marketing Manager to lead our digital initiatives across social media, SEO, and paid campaigns.

- The ideal candidate will bring a creative mindset, data-driven approach, and expertise in digital strategies to enhance our online presence and drive business growth.

Key Responsibilities:

Social Media Management:

- Develop and implement comprehensive strategies for platforms like Instagram, LinkedIn, Facebook, and Twitter.

- Create engaging and visually appealing content to boost brand awareness and engagement.

- Analyze performance metrics to refine strategies and ensure success.

Content Strategy & Creation:

- Plan and execute content calendars in line with business goals.

- Collaborate with teams to create blogs, videos, and other engaging content.

- Maintain consistent brand tone and aesthetics across all platforms.

Paid Campaigns & Advertising:

- Design and manage paid campaigns to increase traffic, leads, and conversions.

- Conduct A/B testing and performance analysis to maximize ROI.

Search Engine Optimization (SEO):

- Optimize website content and blogs for search engine visibility.

- Leverage SEO tools to monitor keyword rankings and improve organic reach.

Analytics & Reporting:

- Track campaign performance, website traffic, and user behavior using Google Analytics and other tools.

- Prepare detailed monthly reports highlighting key insights and opportunities.

Collaboration & Market Analysis:

- Stay updated on industry trends and competitor strategies.

- Partner with marketing and design teams to ensure cohesive and impactful branding.

Skills and Qualifications

- Degree in Marketing, Communications, or a related field.

- 3-4 years of proven experience in digital marketing, with a focus on social media and SEO.

- Expertise in tools like Google Analytics, Facebook Ads Manager, Hootsuite, Canva, and Adobe Creative Suite.

- Strong understanding of SEO principles, keyword research, and paid campaign management.

- Excellent communication and interpersonal skills.

- Creative thinker with the ability to innovate and solve challenges.

- Strong multitasking skills and ability to work in a fast-paced environment.

What We Offer?

- Competitive salary package.

- A dynamic and collaborative work culture.

- Opportunities for professional growth and leadership development.

- Access to the latest tools and resources for digital marketing

(ref:iimjobs.com)

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