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Bajaj Allianz

2 months ago

Pune, India Bajaj Allianz Life Insurance Company Ltd Full time

Senior Manager - Performance Formulation & driving business numbers:


- Formulation of end to end strategy for paid campaign ( Google/ Meta/ Affiliates) management for all products and for all channels & driving teams for target business numbers

- Drive Key metrics such as CPL, COA and lead to Sale conversion - Work very Closely with Business Analytics team to ensure all the right metrics on Seach and Meta are in place.

- Work very Closely with Business Analytics team to ensure all the right metrics on Seach and Meta are in place.

- Drive & Scale digital acquisition using performance marketing metrics & optimize the process.

- Responsible for business acquisition strategy & customer experience using digital media.- Devising & evaluating various strategies in line with our business objective and

- Devising & evaluating various strategies in line with our business objective and

proposing the best fit to the organization

Stakeholder Management:

- Work very closely with the Call Center heads and Co OWN the business targets for the Channel.

- Collaborate & align with stakeholders & cross functional team (marketing, IT, customer service teams) to create the best practices.

- Engage and drive vendors as per campaign management guidelines/processes for running profitable campaigns

Research and Analysis:

- Conduct research and analyses in order to deliver reports to the senior management on the performance of campaigns and programs and conduct forecasting and estimations on the profitability of the campaigns

- Actively participate in the support and development of new ideas by key marketing department personnel.

- Responsible for driving sales, marketing automation, customer retention & revenue maximization and maintaining P&L of performance marketing.

- To measure the ROI, tracking conversion of the leads generated through demand generation activities

Peer Analysis and initiating new paradigms:

- Access and analyze industry reports published by industry peers, on an ongoing basis and study them, & devise profitable campaigns for Balic

- Introduce new ways using Marketing technologies for running successful campaigns across Balic

Team development:

- Support the team in development, through knowledge transfers and giving them on-the-job experiences such as handling queries, presentation shadowing.

- Establish individual performance expectations and evaluation metrics, and regularly review individual performance

- Identify and create development opportunities for team members (ref:iimjobs.com)