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Category Manager
4 weeks ago
Location Bengaluru
Reporting Line: Head of Business
About WeRize
Founded in 2019 by Vishal Chopra and Himanshu Gupta, WeRize is building Indias largest full stack fintech platform for 500 million underserved middle-class customers who live in 5000+ small towns of India.
WeRize (Wortgage technologies pvt ltd) also owns RBI registered NBFC subsidiary (Wortgage Finance pvt ltd)
This customer segment is not served by private sector banks, Insurers and Mutual Fund companies due to their low ticket-size and lifetime value and is dependent on PSU/Govt. banks.
PSU/Government banks rarely provide financial products beyond basic savings accounts and these customers lack access to unsecured loans, MSME loans, credit cards, affordable housing loans, loan against property , health/life insurance and investment products.
WeRize manufactures innovative unsecured consumer credit, mortgages, loan against property, MSME loans, savings and insurance products designed for this customer base keeping in mind their needs, requirements and purchasing power, with a view to add a layer of financial security to their lives and enable access to credit.
While customers in these geographies use smartphones, they need proper guidance and support when purchasing the right financial products for themselves.
So, a pure digital model doesnt work for this segment.
WeRize has innovated on this front through its Finance ki online dukaan (Social Shopify of Finance), a first of its kind social distribution tech platform in the financial services space that educates and enables local financially literate freelancers across these small towns to source business through online and offline channels, recommend the right financial product(s) to customers as well as provide aftersalessupport.
These freelancers, who are located in more than 5000+ towns and cities, earn as much as INR 30,000 a month from WeRize in commissions.
Our social distribution platform supported by financially literate freelancers means exceptionally low cost of customer acquisition (CAC) and operations costs compared to both fully digital and on-the-ground financial services providers.
Digital conversions among this target group are way lower when compared to upper income customers in metros and hence pure digital CAC doesnt work for this segment.
While companies like LIC and Fino Bank also rely on freelancer distribution, they deploy local on-field teams/branches to manage freelancers in every city.
That results in very high CAC and operations costs for such companies.
WeRize on the other hand, has been able to acquire, train and manage thousands of freelancersin 5000+ cities only through itstech platform and without any feet-on-street team of its own.
This results in highly profitable business model for Werize.
To know more about the company, please visit: https://www. werize.com/
Role Description :
As Category Manager Savings, you will be responsible for building, growing, and scaling the Digital Gold and broader savings product portfolio.
This is a high-impact, strategic role that involves deep collaboration across product, marketing, operations, and partnerships.
The ideal candidate brings solid D2C category management experience, ideally from FinTech, D2C or NBFC companies.
Key Responsibilities :
- Own the end-to-end P&L and growth of the Digital Gold and other savings categories.
- Design and execution strategy aligned with customer needs and company goals.
- Build go-to-market strategies for new savings products, pricing, promotions, and bundling.
- Drive user acquisition, engagement, retention, and monetization through product and marketing levers.
- Collaborate with product & tech teams to continuously improve customer experience and feature roadmap.
- Work closely with marketing and brand teams on campaigns to increase awareness and usage.
- Identify and onboard strategic partners and vendors for new savings products.
- Lead and mentor a small category team focused on execution excellence.
Attributes we are looking for :
- 6-8 years of category management experience in a D2C company (FinTech/ecommerce/consumer tech).
- 12 years of direct experience in managing the Digital Gold category is a must.
- Strong business acumen and comfort with data-driven decision-making.
- Experience in launching and scaling digital products in Tier 2, 3, and 4 cities is a plus.
- Team management experience with a track record of building and leading high performing teams.
- Strong stakeholder management skills and ability to work cross-functionally in a fastpaced environment
