Category Manager

3 weeks ago

Bengaluru, Karnataka, India Recro Full time

KEY ACCOUNT MANAGERS ARE NOT REQUIRED ONLY CATEGORY MANAGERS

Job Description: Digital Category Leader – Sports Retail

About Us

We are a leading sports retail brand committed to delivering exceptional customer experiences through innovative digital and omnichannel strategies. As we accelerate our digital transformation, we aim to strengthen our online presence while optimizing category performance across all sales channels.

Team Overview

You will be part of the Digital Commerce team, focusing on:

  • Category Strategy & Growth
  • Driving GMV across channels (brand website, marketplaces, quick commerce, stores, etc.)
  • P&L responsibility for assigned categories
  • Conversion rate optimization
  • Pricing, promotions, and offer strategy
  • Assortment planning & competition tracking
  • Profitability analysis
  • Category analytics & performance dashboards
  • Enhancing category experience (UX, merchandising, NPS)
  • Input metrics tracking (traffic, engagement, etc.)

Role Summary

As a Digital Category Leader, you will be responsible for:

  • Defining and executing category strategy to maximize revenue and customer satisfaction
  • Analyzing market trends and competition to identify growth opportunities
  • Collaborating with cross-functional teams (marketing, sales, supply chain, finance) to align business goals
  • Monitoring KPIs (traffic, conversion, sales, profitability) and optimizing performance
  • Leading business planning with finance and program teams
  • Driving digital marketing initiatives (SEO, SEM, promotions) in partnership with marketing
  • Working with product teams to refine assortments and commercial policies
  • Improving customer experience by addressing feedback and pain points

Key Responsibilities

Strategy & Growth

  • Conduct competitive benchmarking to refine positioning
  • Develop pricing, promotion, and bundling strategies
  • Optimize product assortment based on demand and trends

Performance Management

  • Track website analytics, sales data, and customer behavior
  • Identify conversion bottlenecks and implement fixes
  • Own P&L and profitability for assigned categories

Stakeholder Collaboration

  • Partner with marketing on digital campaigns (SEO, SEM, promotions)
  • Work with supply chain to ensure stock availability
  • Align with customer service to enhance post-purchase experience

Qualifications

  • Master's degree preferred (Business, Marketing, E-commerce, or related field)
  • 3-6 years of experience in category management, D2C, or e-commerce
  • Strong analytical skills (data-driven decision-making, market research)
  • Proficiency in P&L management and business planning
  • Excellent communication & stakeholder management
  • Experience in pricing, promotions, and digital marketing is a plus

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