
Senior Sales Officer
4 days ago
Job description
Customer and Market Insights: Develop an in-depth understanding of customer and
influencer preferences in the assigned market, analyze competition offerings versus
our offerings, and formulate actionable strategies to create a sustainable competitive
advantage for brand Walplast.
Market Penetration and Coverage: Ensure that Walplast gains traction
in the market through aggressive market coverage (reach & penetration).
Communicate product quality to clients, trade, builders, contractors, applicators, and
architects through repeated product presentations and demonstrations.
Dealer Support and Inventory Management: Convince and enable channel partners
to invest in and maintain appropriate inventory levels of Walplast and
allied products by creating awareness and demand through influencers and client
activation.
Sales Strategy: Maintain sales volume, product mix, and selling price by staying
current with supply and demand, changing trends, economic indicators, and
competitors.
Resource Deployment: Ensure optimal deployment of resources for the desired ROI
by appropriately allocating talent, time, and promotion in both ATL and BTL
activities for maximum efficiency.
Revenue Growth: Meet the company's customer acquisition and revenue growth
targets by keeping the company competitive and innovative.
Market Research: Conduct regular market research to gain market intelligence,
gauge selling possibilities, and evaluate customer needs with a good geographical
understanding.
Reporting: Ensure complete compliance with the company's reporting requirements
in both online and offline formats.
Key Skills
Highly energetic, motivated, confident, with excellent communication and selling
skills. Ability to understand the market and convert products into business. Must be a
go-getter with high drive and initiative.
Competencies
Customer Centricity, Critical Thinking, Communication Skills, Trust, Drive for
results, Planning & Organising, Nimble Learning
Reporting
Team Handling Role No
Replacement/New
CTC Budget
Total Exp
years of experience Qualification
Any Graduate or Post Graduate Degree / Diploma in Marketing Management. Company
Walplast Products Pvt Ltd Confidential
No Interview Panel
> > > Important Comments
Will handle Putty + Paint + Texture (will also need to sell Tiles Adhesive)
Email. - Mob no .-
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