Demand Generation Representative

3 weeks ago

Hyderabad, India Circuitry.ai Full time

Job Description: Demand Generation Representative


Location: Hyderabad, India - Hybrid Remote (3 days onsite, 2 remote)


Role Overview

The Demand Generation Representative will act as the frontline engine for revenue growth, blending the responsibilities of Business and Sales Development and digital demand generation. This is a role designed for someone who can execute outbound prospecting, inbound lead qualification, and digital campaign activities all with the goal of building a high-quality sales pipeline.


Key Responsibilities

Outbound & Inbound Sales Development

  • Prospect into target accounts and personas (Service Leaders, CIOs, Warranty Managers, Parts Directors) using multi-channel outreach (email, LinkedIn, phone).
  • Qualify inbound leads from marketing campaigns, website inquiries, and events, ensuring smooth handoff to Account Executives.
  • Build and maintain accurate pipeline data in HubSpot CRM .


Digital Demand Generation

  • Partner with marketing to execute campaigns (email nurtures, webinars, content syndication, LinkedIn ads).
  • Track performance metrics (CTR, conversion rates, MQL → SQL) and suggest optimizations.
  • Support demand capture around industry events and conferences (pre-event outreach, post-event follow-up).


Collaboration & Feedback

  • Provide continuous insights from prospect conversations to improve messaging, campaigns, and targeting.
  • Work closely with Account Executives and Marketing to design account-based GTM strategies.
  • Deliver weekly reports on meetings booked, pipeline sourced, and campaign impact.


Tools You’ll Use

  • HubSpot – CRM & marketing automation
  • LinkedIn Sales Navigator – targeted prospecting & outreach
  • ZoomInfo – account intelligence, contacts, intent data
  • Email Automation Tools – HubSpot Sequences, Outreach, or similar
  • Digital Ad Platforms – LinkedIn Ads, Google Ads


Qualifications

  • 2–4 years of experience in BDR, SDR, inside sales, or demand generation roles (preferably SaaS or enterprise tech).
  • Familiarity with manufacturing, field service, or industrial/automotive/medical equipment industries is a plus.
  • Hands-on experience with CRM and marketing automation platforms.
  • Excellent written and verbal communication skills with the ability to hold executive-level conversations.
  • Data-driven, self-starter mindset; thrives in a fast-paced, early-stage startup environment.

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