Google Ads Specialist

3 weeks ago

Pune, Maharashtra, India True Hope Foundation Full time

Location: Remote (Work From Home)

Experience Required: Minimum 3 years (with proven expertise in performance marketing & crowdfunding campaigns)

Key Responsibilities

  • Plan, execute, and optimize Google Ads campaigns to maximize donations and achieve monthly fundraising targets.
  • Conduct keyword research, audience targeting, and A/B testing for continuous campaign improvement.
  • Track, analyze, and report on campaign performance, providing actionable insights for growth.
  • Collaborate with the creative and fundraising teams to align ads with campaign goals and donor psychology.
  • Stay updated on Google Ads policies, digital marketing trends, and crowdfunding strategies.
  • Manage budgets efficiently to avoid overspending and ensure maximum returns.

Required Qualifications

  • Bachelor's degree in Marketing, Business, or related field (preferred but not mandatory if experienced).
  • Minimum 3 years of proven experience in crowdfunding and performance marketing in indian market.
  • Strong expertise in Google Ads (Search, Display, YouTube, Performance Max).
  • Hands-on experience with conversion tracking, remarketing, and analytics tools.
  • Ability to work independently in a remote setup and deliver results under strict timelines.
  • Excellent analytical, communication, and problem-solving skills.

Key Metrics for Success

  • Achieving and maintaining ROAS of 2+ across campaigns.
  • Steady growth in donation volumes and donor base.

What We Offer

  • Opportunity to contribute your digital skills to impactful social causes.
  • Work-from-home flexibility with a supportive team.
  • Competitive salary (based on experience) and performance-linked incentives.
  • Chance to make a real difference by helping thousands of people through effective digital fundraising.

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