Digital Media Specialist

2 days ago

Pune, Maharashtra, India beBeeGoogle Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Google Ads Expert / Lead

Location: Pune

Department: Marketing

Reporting to: Performance Marketing Manager

Experience Required: Minimum 3.5 years

Type: Full-time

About the Role

We're seeking a highly skilled Google Ads Specialist with expertise in paid media, e-commerce, and app install strategies. As a key member of our team, you'll be responsible for independently managing our entire Google Ads function, from planning and execution to optimization, reporting, and growth strategy.

Key Responsibilities

1. Google Ads Planning & Execution

Builddesign launch and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube. Execute structured full-funnel strategies — prospecting, retargeting, and conversion-focused campaigns. Own and optimize purchase event tracking, campaign attribution, and audience strategies.

2. Campaign & Budget Management

Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV. Monitor campaign performance daily and take real-time actions for efficiency and growth. Utilize Keyword Planner, Auction Insights, and advanced campaign diagnostics.

3. App & Offline Store Marketing

Execute Google UAC campaigns for app installs and retention. Strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation.

4. Creative & Content Collaboration

Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads. Share clear briefs with the shoot and brand team for performance-first creatives.

5. Research & Experimentation

Conduct competitor research, keyword gap analysis, and e-commerce trend tracking. Continuously test new ad formats, audience segments, and placements.

6. Reporting & Insights

Prepare weekly and monthly performance reports for internal reviews. Work closely with the Performance Marketing Manager to align Google efforts with broader business goals.

Required Skills & Qualifications

• 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns

• Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics

• Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns

• Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights

• High attention to detail and ownership mindset

Bonus If You Have

• Experience with Shopify, Firebase, and app tracking integrations

• Exposure to programmatic buying or affiliate/performance marketing

• Prior work on offline-to-online conversion tracking or store visit campaigns

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