Strategic Communications

1 week ago

Gurugram, India ReNew Full time

Strategic Communications- Leadership & Brand Positioning Content


Purpose : To lead our content strategy and execution. The ideal candidate shall have a passion for renewable energy and a proven track record of brand & leadership positioning by creating compelling content that engages and educates key stakeholders; e.g. media, investors, partners, etc.


Key Responsibilities :


Content Development and Analysis :

  • Develop and implement a comprehensive content strategy aligned with the company's goals and objectives.
  • Strategic thinker with the ability to translate business objectives into actionable content plans catering to stakeholders involving government officials, investors, media partners, industry forums, etc.
  • Oversee the creation of thought leadership pieces, white papers, case studies, and other strategic content assets.
  • Maintain brand voice and messaging guidelines across all content touchpoints.
  • Ability to position & captivate readers through the eloquence, persuasive, clarity, and compelling communications.
  • Cultivate relationships with industry influencers, media outlets, and stakeholders to amplify content reach and impact.
  • Drive content localization and adaptation for different regions and target audiences as needed.
  • Conduct research and stay updated on climate change, industry trends, market dynamics, and regulatory changes to inform content development.
  • Collaborate with cross-functional teams to ensure content alignment and consistency.
  • Oversee & corelate with content distribution channels and optimize content performance through SEO, analytics, and other relevant metrics for maximum amplification.
  • Lead efforts of content writers, editors, and strategists to produce high-quality content across various channels, including national/international events, websites, blogs, social media, and marketing materials.
  • Monitor and analyze content performance metrics to assess effectiveness and make data-driven recommendations for improvement.


Education Qualification :

  • Bachelor's degree in liberal arts (Economics, Literature, English, History, Sociology, Political Science, Journalism, etc.) or related field from Tier 1 institute
  • Advance degree from a premier college(preferred)


Work Experience :

  • 15-17 years of proven experience in brand & leadership positioning content strategy, creation, and management, preferably in the renewable energy or sustainability sector.
  • Ability to work with multiple partners & leaders and ensure articulate writing by providing insights, meticulous attention to detail, and a deep understanding of the subject matter.


Desired Skills :

  • Ability to meaningfully engage at CxO levels.
  • Deep understanding of SEO best practices, content marketing principles, and digital publishing platforms.
  • Strong leadership and team management skills, with the ability to inspire and motivate a diverse team of content professionals.
  • Excellent written and verbal communication skills, with a keen eye for detail and accuracy.
  • Proficiency in content management systems (CMS), analytics tools, and project management software.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
  • Passion for renewable energy and a commitment to driving positive change through impactful content.
  • High level of professionalism and confidentiality.


Benefits :

  • Competitive salary and performance-based incentives
  • Comprehensive health and wellness benefits package
  • Opportunities for professional development and career advancement
  • Flexible work arrangements and a supportive company culture committed to work-life balance
  • Meaningful work contributing to a sustainable future for generations to come

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