Brand Manager

6 days ago


Dindigul, India Adivaa Full time
We’re Hiring: Seasoned Brand Manager | Adivaa Smart Powering Solutions Pvt Ltd

Are you a visionary leader with a knack for building brands in the healthcare and tech industries? Are you ready to spearhead innovative strategies and help us make a lasting impact on lifestyle and healthtech?

About Us
Adivaa Smart Powering Solutions Pvt Ltd is at the forefront of smart technology and healthcare innovation. With products like pocket ECG devices, smart rings, hydrogen ionizers, and hydrogen water bottles, we aim to enhance safety, security, and convenience in people’s lives. Additionally, under our healthcare subsidiary Vijayaras, we are exploring the potential of cannabis-based products to redefine holistic wellness.

We are expanding, and we need an experienced Brand Manager to drive our growth and innovation story globally

Key Responsibilities (KRAs)

1. Brand Strategy & Development

Craft and execute brand strategies for Adivaa Smart and Vijayaras that resonate with the target audience.

Oversee brand positioning and identity to ensure a cohesive and compelling narrative across all touchpoints.

Launch integrated campaigns for brand creation, awareness, and loyalty in both B2B and B2C markets.

2. Business Development

Identify and establish partnerships with key stakeholders, distributors, and influencers in the healthcare and tech sectors.

Develop strategies for international market entry and build relationships in global markets.

Collaborate with the sales team to ensure brand alignment with revenue goals.

3. Product Launches & Marketing

Drive marketing plans for new and existing products, ensuring alignment with market trends and customer expectations.

Design and execute launch strategies for innovative technologies like mini ECG devices and cannabis-based products under Vijayaras.

Lead digital campaigns on platforms like Meta, Google Ads, and to maximize visibility and engagement.

4. Team Leadership & Cross-Functional Collaboration

Build and mentor a high-performing marketing and branding team.

Work closely with the R&D, product development, and sales teams to ensure seamless execution of strategies.

5. Market Analysis & Competitive Positioning

Conduct market research to identify trends, opportunities, and competitive benchmarks.

Utilize data-driven insights to refine marketing strategies and enhance product positioning.

Key Qualifications

Proven track record in managing brands within the healthtech and technology industries (minimum 8 years of experience).

Strong knowledge of business development with an ability to identify and capitalize on growth opportunities.

Expertise in launching and managing campaigns across multiple platforms, including PPC, Meta Ads, Google Ads, and SEO strategies.

Hands-on experience in international marketing and branding.

Excellent leadership, communication, and strategic thinking skills.

What We Offer

Opportunity to be a part of a fast-growing, innovative company.

Competitive salary and incentives (50k-60k In-hand)

A dynamic, entrepreneurial work environment.

Chance to create a real impact on people’s lives through cutting-edge products and solutions.

Location: On-site, Indirapuram, Ghaziabad

If you are passionate about making a difference and have the expertise to take our brands to the next level, we’d love to hear from you

Apply Now Send your CV to lavanya@adivaasmart.com or connect with us here on .

Let’s redefine lifestyle and healthcare together



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