Crossbeats - Manager - Brand Marketing

6 days ago

Bengaluru, Karnataka, India CROSSBEATS Full time

Manager - Brand Marketing

Job Description:

At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trend and requirements of the Millenials, Crossbeats is on a mission to make products that are integrated with the latest technology. We are committed to creating great products by investing in technology and long-term value creation.

We are currently looking for an Brand Marketing Manager.

As the Brand Manager, you will own the marketing function across brand, retail, digital, and growth. This is a rare opportunity to take full ownership of a high-potential brand and scale it nationally from an early stage.

We are looking for a Swiss Army knife of a brand builder who can own projects, think strategically, and execute quickly. You will work closely with the founder, advisors, operating partners, and a lean but mighty marketing team. If you have the curiosity of a consumer psychologist, the hustle of a start-up operator, and the creativity of a Tik Tok native this role is for you.

What Youll Do:

Develop Brand Strategy & Execute

- Develop and own a 360-brand strategy that defines the long-term equity, positioning, and strategic direction across consumer touchpoints

- Translate deep consumer insights and category trends into brand decisions, campaign ideas, and innovation opportunities

- Create brand decks, messaging frameworks, communication strategies, and storytelling assets

Data & Consumer Insights:

- Analyze and synthesize market research, marketing data, and consumer data to identify growth opportunities and define prime prospect targets

- Master consumer understanding shopper motivations, unmet needs, and competitive dynamics

- Lead business and consumer analysis to develop winning competitive defense plans

Own P&L:

- Determine budget allocation across channels to maximize efficiency and impact

- Forecast marketing investments and manage cost-effective execution of resources

Cross-Functional Responsibilities:

- Serve as the go-to person for all brand & marketing decisions

- Partner with Sales and Ops teams to align marketing strategies

- Manage agency relationships, creative freelancers, and marketing talent development with focus on consumer understanding and communication excellence

Who You Are:

- Have 5-7 years in brand, marketing, or growth at a fast-paced company (snacks/bev. ideal)

- Are equal parts strategic thinker and tactical executor no job too small or too abstract

- Know your way around consumer analytics, shopper marketing etc.

- Understand how to drive trial and velocity through data, storytelling, and omnichannel touchpoints

- Thrive in a start-up environment: scrappy, fast-moving, collaborative, and customer-obsessed

(ref:iimjobs.com)

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