Amazon PPC Manager

Job Description

At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trend and requirements of the Millenials, Crossbeats is on a mission to make products that are integrated with the latest technology. We are committed to creating great smart watches by investing in technology and long-term value creation.

About The Role

The Amazon Ads Manager will be accountable and optimize all of Crossbeats digital advertising efforts on our Amazon Marketplace. The person will be hands-on helping efficiently and profitably scale our Marketplace and Online Business. The Performance Manager is able to show proficiency and expertise across multiple Amazon marketplace using both Search & Display.

What you will do

- Own the execution of Amazon ad campaigns for Crossbeats
- Use tools like Scale Insights, Helium 10, and DataDive to drive performance and uncover growth opportunities
- Work directly under our Brand Manager to align advertising with broader brand strategy
- Optimize bids, budgets, targeting, and ad types across Sponsored Products, Brands, and Display
- Analyze performance and deliver insights to help guide creative and strategic shifts
- Help us build smarter systems, automations, and reporting processes

What Were Looking For

- 4+ years of hands-on Amazon advertising experience
- Strong familiarity with Scale Insights, Helium 10, and DataDive
- Experience working with Consumer Electronics brands
- A data-driven mindset with the ability to draw actionable insights from performance trends
- High emotional intelligenceyou communicate well, take ownership, and know how to work as part of a team
- A self-starter who thrives in a fast-paced, remote environment
- Experience with Amazon DSP or external traffic funnels.
- Familiarity with Buy with Prime or other emerging Amazon tools.
- Understanding of how ad performance intersects with creative (images, A+ content, etc.).
- Prior work in D2C brands on Amazon

Responsibilities

- Optimize and manage Amazon paid search (AMS) and display (DSP) media campaigns to drive increased sales and visibility across product listings.
- Provide regular performance reports, identifying key trends and areas for improvement.
- Effectively manage and monitor advertising budgets across multiple campaigns, ensuring that ad spend is optimized to meet KPIs and quarterly targets.
- Leverage SEO insights to enhance keyword targeting for ads, continuously optimize product content and listings, and improve overall campaign performance
- Collaborate with the sales team to align paid media strategies with overall sales goals and product priorities.
- Analyze performance data and adjust audience targeting, bidding strategies, and ad creatives to maximize ROI and drive total sales growth.
- Track competitor performance and market dynamics to enhance paid search and display media strategies and maintain market leadership.
- Conduct A/B testing on creatives, targeting, and bidding strategies to identify the most effective approaches for scaling campaigns.
- Leverage Amazon&aposs advertising tools and analytics to identify underperforming areas and execute data-driven optimizations.
- Provide guidance and communicate best practices to cross-functional teams.

Qualifications

- Bachelors degree in Marketing, Business, or related field
- 5+ years of direct experience managing Amazon Advertising campaigns, including paid search (AMS) and display (DSP).
- Expertise in managing and optimizing large-scale advertising budgets to drive sales growth and achieve business goals.
- Proficiency with advertising automation platforms, bid management tools, and keyword rank monitoring.
- Strong analytical skills with the ability to convert performance data into actionable insights.
- Excellent problem-solving abilities with a proven track record of adjusting strategies based on campaign performance.
- Proficiency in Microsoft Word, PowerPoint, and Excel, including experience with pivot tables, VLOOKUP, and basic data analysis functions.
- Experience with market data analysis tools to analyze trends and track performance.
- Possess a basic understanding of AI-powered tools and platforms with a willingness to explore, integrate, and apply new technologies.

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