GradRight - Manager - Performance Marketing

3 weeks ago

Gurugram, India Gradright Edtech Private Limited Full time

About GradRight:

Our vision is to be the world's leading Ed-Fin Tech company dedicated to making higher education accessible and affordable to all.

Our mission is to drive transparency and accountability in the global higher education sector and create significant impact using the power of technology, data science and collaboration.

GradRight is the world's first SaaS ecosystem that brings together students, universities and financial institutions in an integrated manner.

It enables students to find and fund high return college education, universities to engage and select the best-fit students and banks to lend in an effective and efficient manner.

Our flagship product FundRight is the world's first student loan bidding platform.

In just two years, we have enabled students to get the best deals on a $ 1 Billion of loan requests and facilitated disbursements of more than $ 150 Million in loans.

GradRight won the HSBC Fintech Innovation Challenge supported by the Ministry of Electronics & IT, Government of India & was among the top 7 global finalists in The PIEoneer awards, UK.

GradRight's team possesses extensive domestic and international experience in the launch and scale-up of premier higher education institutions.

It is led by alumni of IIT Delhi, BITS Pilani, IIT Roorkee, ISB Hyderabad and University of Pennsylvania.

GradRight is a Delaware, USA registered company with a wholly owned subsidiary in India.

Core Responsibilities:

- Conceptualise and execute marketing campaigns in alignment with business strategy and targets.

- Manage day to day performance of campaigns across all or designated set of platforms, as per area of strength and proficiency, including but not limited to Google, Meta, LinkedIn, Quora, Email and database.

- Manage and optimize budgets and daily expenses.

- Analyze and report on performance to related functions.

- Develop new strategies and avenues for better returns on marketing efforts.

- Coordinate and synergise efforts between digital marketing, brands and tech/data teams to get the best outcomes.

Qualifications:

- Bachelors in Engineering/Maths & MBA/Master's in Media/Mass Communication/Advertising or related fields will be preferred;.

- If you are self-taught and can demonstrate your proficiency and skills the qualifications will not be a barrier.

Knowledge, Skills and Experience:

- Variety of machine learning techniques (clustering, decision tree learning, artificial neural networks, etc.) and operations research.

- 3-5 years of experience in digital marketing, preferably in B2C domain.

- Sound knowledge of various marketing and social media platform.

- Proficient in using marketing tools like WordPress, Unbounce, Zapier.

- Familiar with basics of HTML, CSS and JavaScript.

- Cross-functional skills of working with Creative, Data and Tech Teams.

- Good written communication skills.

Location: Gurugram.

Compensation: We believe in paying right and higher than the standard.

Specifics of the compensation package are custom designed to value the entrepreneurial rigor and energy you bring to the team.

The range is INR 13 Lacs INR 18 Lacs + Stock Options.

Additional resources: GradRight on social media LinkedIn, Instagram.

(ref:iimjobs.com)

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