Product Marketer

Product Marketer User Acquisition & Product Marketing Manager.Location: Remote.Exp: Minimum 5yrs in SAAS based B2C domain only.Were seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launcha new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing, who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven Strong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategies.- Proven track record of launching products and driving scalable user growth.- Excellent communication, storytelling, and stakeholder management skills.- Familiarity with growth tools for campaign automation, analytics, and engagement.- Ability to balance strategy and execution, with hands-on experience.Key & Messaging:- Develop clear, compelling product positioning and messaging frameworks.- Define and refine target personas, key use cases, and value propositions.- Craft end-to-end go-to-market strategies aligned with product goals.User Acquisition & Growth:- Lead multi-channel campaigns to acquire and retain users.- Run targeted outreach through email, LinkedIn, social, and referral programs.- Build and execute referral and incentive programs to fuel organic growth.- Collaborate with content creators, influencers, and partners to expand reach.- Identify and deploy growth tools to optimize performance.Content & Campaign Execution:- Own product-aligned content strategy across web, social, and email.- Produce and manage marketing assets including videos, product explainers, and walkthroughs.- Support the creation of landing pages, email sequences, and onboarding content.Product Launches & Feature Rollouts:- Lead product and feature launches in collaboration with product, design, and engineering.- Develop launch plans, internal enablement material, and promotional content.- Ensure coordinated execution and alignment across teams.Sales & Customer Enablement:- Partner with sales, support, and success teams to create collateral.- Provide marketing assets such as FAQs, decks, one-pagers, and scripts.- Align marketing communication with user journey touchpoints.Customer Insights & Market Research:- Gather market intelligence and user feedback to shape campaigns and messaging.- Track trends, competitive positioning, and behavioral patterns across regions.- Provide insights that influence product development and marketing strategy.Web, App & Campaign Support:- Coordinate with web and growth teams to optimize messaging across platforms.- Oversee content for app stores, SEO/SEM, and digital marketing channels.- Support A/B testing and conversion rate optimization.Analytics & KPI Ownership:- Monitor metrics like CAC, retention, activation, engagement, and referrals.- Analyze acquisition funnels and campaign performance.- Share actionable reports and insights with leadership and stakeholders.Budget Forecasting & ROI:- Forecast marketing budgets across campaigns and channels.- Optimize spend for efficiency and high return on investment.- Recommend tools and platforms to streamline operations.What You Bring:- Entrepreneurial mindset with hands-on execution skills.- Analytical rigor and data-driven decision making.- Familiarity with user behavior psychology, both B2C and B2B.- A proactive, collaborative approach to working with cross-functional teams. (ref:iimjobs.com)