Product Marketer

2 days ago

Bengaluru, India Evolvous Limited Full time

Title: User Acquisition & Product Marketing Manager Location: RemoteExp: Minimum 5yrs in SAAS based B2C domain onlyWe’re seeking a results-driven User Acquisition & Product Marketing Manager to lead the go-to-market, growth, and user acquisition strategy for a new product launch—a new platform that connects consultants and clients seamlessly in an open, flexible ecosystem.This is a high-impact role suited for someone with a solid grasp of SaaS and B2C marketing , who thrives on working cross-functionally and executing campaigns with creativity, speed, and data-driven precision.Must-HavesStrong understanding of SaaS product marketing, user acquisition, and early-stage GTM strategiesProven track record of launching products and driving scalable user growthExcellent communication, storytelling, and stakeholder management skillsFamiliarity with growth tools for campaign automation, analytics, and engagementAbility to balance strategy and execution, with hands-on experienceKey ResponsibilitiesPositioning & MessagingDevelop clear, compelling product positioning and messaging frameworksDefine and refine target personas, key use cases, and value propositionsCraft end-to-end go-to-market strategies aligned with product goalsUser Acquisition & GrowthLead multi-channel campaigns to acquire and retain usersRun targeted outreach through email, LinkedIn, social, and referral programsBuild and execute referral and incentive programs to fuel organic growthCollaborate with content creators, influencers, and partners to expand reachIdentify and deploy growth tools to optimize performanceContent & Campaign ExecutionOwn product-aligned content strategy across web, social, and emailProduce and manage marketing assets including videos, product explainers, and walkthroughsSupport the creation of landing pages, email sequences, and onboarding contentProduct Launches & Feature RolloutsLead product and feature launches in collaboration with product, design, and engineeringDevelop launch plans, internal enablement material, and promotional contentEnsure coordinated execution and alignment across teamsSales & Customer EnablementPartner with sales, support, and success teams to create collateralProvide marketing assets such as FAQs, decks, one-pagers, and scriptsAlign marketing communication with user journey touchpointsCustomer Insights & Market ResearchGather market intelligence and user feedback to shape campaigns and messagingTrack trends, competitive positioning, and behavioral patterns across regionsProvide insights that influence product development and marketing strategyWeb, App & Campaign SupportCoordinate with web and growth teams to optimize messaging across platformsOversee content for app stores, SEO/SEM, and digital marketing channelsSupport A/B testing and conversion rate optimizationAnalytics & KPI OwnershipMonitor metrics like CAC, retention, activation, engagement, and referralsAnalyze acquisition funnels and campaign performanceShare actionable reports and insights with leadership and stakeholdersBudget Forecasting & ROIForecast marketing budgets across campaigns and channelsOptimize spend for efficiency and high return on investmentRecommend tools and platforms to streamline operationsWhat You BringEntrepreneurial mindset with hands-on execution skillsAnalytical rigor and data-driven decision makingFamiliarity with user behavior psychology, both B2C and B2BA proactive, collaborative approach to working with cross-functional teams

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