Brand Manager(D2C)

1 month ago

Kolkata, India Shopperbeats Full time

Job Title: Position: - Brand Manager D2C


Company Overview:


Shopperbeats, the fastest-growing ecommerce company based in Australia with an office in Vadodara, offers a diverse range of products spanning Home & Garden, Pet Supplies, Sporting and Fitness goods, Accessories, Health & Beauty essentials, Electronics, Automobiles, and more, totaling over a thousand options for shoppers.

Position Overview:

We are seeking a passionate and experienced Direct-to-Consumer (D2C) Brand Manager to lead our brand's online presence and drive growth through direct-to-consumer channels. The ideal candidate will be responsible for developing and executing strategies to strengthen brand awareness, increase customer engagement, and drive sales through our e-commerce platform and other digital channels.


Key Responsibilities:

·        Develop and execute a comprehensive D2C brand strategy that aligns with the company's vision and goals.

·        Analyze market trends and consumer behavior to identify opportunities for growth and improvement.

  • Product hunt via various tools such as eBay tera peak/ helium tool/jungle scout or similar)
  • Must know All task for product launch from sourcing to sale.
  • Take ownership and manage all digital content for all online channels, listings, cataloging, image uploads, approvals from various marketplaces across the required geographies.
  • Resolving all issues related to the online marketplaces catalogue including suppressed, blocked or problems related to product data accuracy.
  • Monitor key performance indicators (KPIs) to track the effectiveness of marketing initiatives and optimize campaigns for maximum ROI.
  • Develop and manage the D2C brand budget, allocating resources effectively to achieve business objectives.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in D2C marketing and e-commerce.
  • Provide regular reporting and insights on brand performance, presenting findings to senior management and stakeholders.

Qualifications:

·        Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.

·        Proven experience in brand management, digital marketing, and e-commerce, preferably in a consumer goods or retail environment.

·        Strong understanding of direct-to-consumer business models and digital marketing strategies.

·        Demonstrated success in developing and executing integrated marketing campaigns that drive brand awareness and customer acquisition.

·        Familiar with product finding tools (eBay tera peak/ helium tool/jungle scout or similar)

·        In-depth knowledge of Amazon's marketplace (FBA), algorithms, and advertising platforms (e.g., Private label, Seller Central, Sponsored Products, A+ Content, etc.,).

·        Proficiency in using analytics tools and platforms to track and analyze marketing performance metrics.

·        Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

·        Creative thinker with a passion for storytelling and brand-building.

·        Detail-oriented with strong organizational and project management skills.

·        Ability to thrive in a fast-paced, entrepreneurial environment and adapt to changing priorities.

·        Excellent leadership, people management, and motivational skills, together with an ability to receive and give feedback in an open-minded and professional manner.

·        Experience with e-commerce platforms such as Shopify, ERP, analytics tools

 

Benefits:

·        Flexible work hours, Competitive salary and benefits package.

·        Opportunity for career advancement.

·        Training and development programs.

·        Inclusive and supportive work culture.


Experience

·        5 - 10 Years


 

 

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