Senior Executive
1 week ago
Job Title: Senior Executive - Public Relations
Location: Bengaluru
Experience: 3-4 Years
Role Overview:
We are looking for a Senior Executive - Public Relations to drive strategic communications, media relations, and brand storytelling. The ideal candidate will have 3-4 years of experience in public relations, preferably in the automotive, EV, or technology sector. This role requires a dynamic professional who can manage media interactions, craft compelling narratives, and amplify Oben Electric's presence in the industry.
Key Responsibilities:
- Develop and execute strategic PR initiatives that elevate brand awareness, credibility, and leadership in the electric mobility space.
- Cultivate strong relationships with journalists, media houses, bloggers, and influencers across digital, print, and broadcast platforms to maximize positive coverage.
- Craft compelling press releases, media pitches, and thought leadership articles that effectively communicate key brand narratives.
- Plan and execute high-impact media events, product launches, and press conferences, ensuring seamless coordination and maximum visibility.
- Identify newsworthy opportunities, proactively shape positive media stories, and manage potential reputation risks with agility.
- Monitor media coverage, track brand sentiment, and implement data-driven strategies to optimize PR efforts and mitigate crises.
- Work closely with cross-functional teams, including marketing, product, and leadership, to ensure cohesive brand messaging.
- Collaborate with PR agency on day-to-day basis and external partners to drive seamless execution of campaigns and initiatives.
- Stay ahead of industry trends, competitor activities, and media landscape shifts to identify emerging PR opportunities.
- Measure and report the effectiveness of PR campaigns, providing actionable insights to enhance future strategies.
- Stay ahead of industry trends, competitor activities, and media landscape shifts to identify emerging PR opportunities.
- Collaborate with PR agency on day-to-day basis and external partners to drive seamless execution of campaigns and initiatives.
- Work closely with cross-functional teams, including marketing, product, and leadership, to ensure cohesive brand messaging.
- Monitor media coverage, track brand sentiment, and implement data-driven strategies to optimize PR efforts and mitigate crises.
- Identify newsworthy opportunities, proactively shape positive media stories, and manage potential reputation risks with agility.
- Plan and execute high-impact media events, product launches, and press conferences, ensuring seamless coordination and maximum visibility.
- Craft compelling press releases, media pitches, and thought leadership articles that effectively communicate key brand narratives.
- Cultivate strong relationships with journalists, media houses, bloggers, and influencers across digital, print, and broadcast platforms to maximize positive coverage.
Qualifications & Skills:
- Bachelor's or Master's degree in Mass Communication, Journalism, Public Relations, or a related field.
- 3-4 years in public relations, preferably within a PR agency managing technology, automotive, or EV clients.
- Strong network with key journalists, media outlets, and influencers, with a proven track record of securing impactful national and regional media coverage.
- Exceptional writing, storytelling, and verbal communication skills to craft compelling narratives and media materials.
- Ability to identify newsworthy opportunities, shape positive media narratives, and manage reputation risks with agility.
- Highly detail-oriented with the ability to manage multiple projects, meet tight deadlines, and thrive in fast-paced environments.
- Passion for electric mobility, sustainability, and the future of transportation.
Bonus Points:
- Experience working with startups or high-growth companies.
- In-depth knowledge of the electric two-wheeler industry.
- Strong media relationships in the EV, tech, and auto sectors.
- Proficiency in content creation, including press materials and digital storytelling.
- Experience in influencer collaborations and strategic partnerships.
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