Paid Search

1 day ago

New Delhi, India Aptita Full time

Role Name - Paid Media Executive - 1 to 3 Years - 7 LPAShift - 7.30 PM to 4.30 AM Location - Mumbai ( Andheri East ) Hybrid work Please note - WE DON'T CONSIDER RELOCATION.Skills required - Google ads ,Apple search , Microsoft Ad search.Key Responsibilities: Internal Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds Troubleshoot issues/concerns and work with online partners to resolve as needed Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools Perform in-platform maintenance and optimizations Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements Exhibit the ability to anticipate and solve problems Customers Ability to support onboarding of new clients in close collaboration with all internal teams throughout the onboarding process Translate marketing goals and brand positioning into viable media communication strategies and ideas across paid search landscape Drive high-value customers to interact with our clients’ products and services Discover and deliver new and innovative solutions to executing paid search campaigns based on specific client business issues and challenges Work closely with account and media leads to ensure strong senior client relationships on select group of accounts Market Knowledge Keep pace with search engine and PPC industry trends and developments Core understanding and knowledge across digital media landscape and where paid search intersects Participate and contribute to agency thought leadership initiative, as applicable Management Responsibilities Manage relationships with search engine partners Ensure process and activation best practices are used across select group of accounts Mentors Coordinator and Associate level team members regarding SEM best practices and internal processes Support internal training and development initiatives specific to SEM best practices and internal processes What you’ll bring [knowledge, skills, and/or experience]: Knowledge Agency knowledge B2B Marketing – Client Knowledge B2B Marketing – Industry B2B Marketing – Media Activation B2B Marketing – Media Planning B2B Marketing – Vendor landscapeActive listening Ad platforms: Google/YouTube, Microsoft Ads Analytics platforms: Google Analytics, Adobe Analytics Challenge mediocrity Commercially astute Eye for detail Organized Other platforms: Asana, Basis, Nexelus People management Presentation skills Prioritizing Problem-solving Solutions oriented Stakeholder management Storytelling Upwards management Experience 3+ years experience in a digital marketing environment, agency and/or client experience 3+ years experience with paid search platforms

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