Paid Search Manager

1 week ago

New Delhi, India Bidmath Full time

Location:Hyderabad (India) Department:Performance Marketing Experience:3-5 years Type:Full-timeABOUT BIDMATH Bidmath is a global digital media and data-driven marketing company with expertise in programmatic advertising, commerce media, AI-driven optimization, and social media innovation. With offices across Asia-Pacific and Europe, we help brands grow by combining advanced technology, strategy, and creative excellence.ROLE OVERVIEW:We are seeking aPaid Search & Performance Marketing Managerto own planning, activation, and optimization of search and commerce campaigns acrossGoogle Ads, Bing Ads, YouTube, Amazon Ads, and other retail media networks . The ideal candidate is both strategic and hands-on — capable of crafting performance frameworks, managing budgets, and turning data into decisions. You’ll be part of a cross-functional team working with creative, data, and client partners to deliver business growth for multi-market brands.KEY RESPONSIBILITIES Lead end-to-end management of paid search campaigns across Google, Bing, and retail media platforms. Develop full-funnel search strategies covering keyword planning, bidding, audience segmentation, and ad copy testing. Manage Performance Max, Shopping, Dynamic Search, and YouTube for Action campaigns to drive qualified traffic and sales. Deploy automated bidding, scripts, and feed-based optimization to improve CPC and ROI. Integrate conversion tracking and event data (GA4, GTM, Floodlight, Conversion API) to ensure accurate measurement. Collaborate with the creative and analytics teams to align media performance with brand narratives and consumer insights. Analyze performance data, generate insights, and present weekly/monthly performance reviews to clients. Pilot emerging search ecosystems (Amazon Ads, TikTok Search Ads, AI-driven retail networks) to stay ahead of market trends. Support cross-channel initiatives with the social and commerce teams to maximize synergy between paid search and paid social.REQUIREMENTS:3-5 years of hands-on experience managing multi-platform paid search campaigns (agency or brand side). Proven record of optimizing large-budget accounts. Expertise in Google Ads, Bing Ads, Search Ads 360, GA4, and Merchant Center. Working knowledge of Amazon Ads, retail media networks, or marketplace ads preferred. Strong understanding of tracking, attribution, and data-layer setup (GA4, GTM, Floodlight). Proficiency in Excel/Sheets and dashboard tools (Data Studio, Looker Studio, or Power BI). Excellent analytical, communication, and client presentation skills. Google Ads / Bing Ads / SA360 certification preferred.What We OfferOpportunity to shape paid search strategy for top-tier brands in one of the fastest-growing digital markets. Hands-on exposure to advanced search and automation tools across Google, Bing, and retail ad ecosystems. Collaborative, data-first environment where media, analytics, and creative teams work together to drive measurable growth. Competitive compensation and benefits, with a clear career path toward Performance Lead or Strategy roles. Access to continuous learning and innovation programs focused on new ad formats, audience modeling, and measurement frameworks.

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