Marketing Manager- Workplace Infrastructure

2 weeks ago

Mumbai, India Domnic Lewis International Full time

We are looking for a Marketing Manager- Workplace Infrastructure for a Medical and Safety Equipment Manufacturing MNC in Mumbai


Position: Marketing Manager- Workplace Infrastructure

Experience: 12+ years in sales and marketing


Responsibilities:

We are seeking a dynamic, customer-facing Marketing Manager to drive business growth and market share within the Workplace Infrastructure (WPI) business unit, focusing on the India & South Asia region. The ideal candidate will combine marketing expertise, industry knowledge, and strong analytical skills to create and execute strategic marketing initiatives for our WPI portfolio, which includes solutions for Hospital Infrastructure Development such as Medical Gas Management, Modular Operating Theaters, Medical Lighting, and Medical Pendants.

In a fast-evolving healthcare landscape, this role plays a crucial part in collaborating with healthcare providers to bring cutting-edge, world-class technology and infrastructure solutions to the market.

Key Roles and Responsibilities:

  • Lead, coordinate, and execute comprehensive marketing plans for the WPI business in India and South Asia.
  • Identify market growth opportunities and develop strategies to increase market share and drive revenue generation.
  • Partner with the WPI sales leadership team to gather data, analyze market trends, and develop actionable insights for strategic marketing initiatives.
  • Collaborate with business leaders to build a long-term growth strategy for the region.
  • Develop segmentation and go-to-market strategies for the WPI product lines, aligning with customer needs and sales objectives.
  • Conduct market research to understand customer needs, buying behaviors, and competitive dynamics.
  • Design and implement a calendar-based training plan to enhance team competency and expertise.
  • Identify key opinion leaders (KOLs), key consultants, and MEP (Mechanical, Electrical, and Plumbing) agencies, developing strategies to leverage their expertise for brand awareness and thought leadership.

Internal Collaboration and Responsibilities:

  • Work closely with the global and regional marketing teams to build and execute product launch plans, including value proposition development, segmentation, pricing, and sales enablement tools.
  • Design programs aimed at enhancing the customer experience and improving customer retention.
  • Conduct industry trend analysis, market share assessments, competitive analysis, and win/loss tracking to define commercial strategies for growth.
  • Lead research initiatives to assess market and customer needs, buying cycles, and personas, identifying both clinical and economic priorities for customers.
  • Develop business cases for new product development and product positioning, in collaboration with product leadership teams.
  • Assist in building the production forecast plan for India-based manufacturing to meet global demand.
  • Collaborate with the production and supply chain teams to ensure that regional and global requirements are aligned.
  • Drive continuous improvements in operational processes for greater efficiency and successful execution.
  • Partner with sales, operations, marketing, and digital teams to develop and execute comprehensive growth strategies for the business unit.

Required Qualifications:

  • Bachelor’s degree in Marketing, Business Administration, or a related field (preferably with a focus on medical equipment or healthcare infrastructure).
  • Minimum of 15+ years of experience in medical marketing, with exposure to sales and business development in the healthcare sector.
  • Proven track record of developing and executing successful marketing campaigns and strategies.
  • Strong analytical skills, with proficiency in market research methodologies and data analysis tools.
  • Excellent communication and interpersonal skills, with the ability to work collaboratively with internal and external stakeholders.
  • Demonstrated project management skills, with the ability to prioritize and manage multiple tasks simultaneously.

Desired Qualifications:

  • Experience in the India & South Asia healthcare market is highly desirable.
  • Knowledge of medical infrastructure and its various components.
  • Strong understanding of digital marketing practices and channels.
  • Experience with marketing automation tools and data visualization techniques.


Interested candidate can reach out to me at pooja.j@domniclewis.com

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