TartanHQ - Senior Marketing Manager - GTM

About TartanHQ:

TartanHQ is an AI-first enterprise-tech company transforming the way businesses integrate, automate, and innovate. We provide Unified APIs and intelligent automation solutions that seamlessly connect HRMS, CRM, ERP, and other third-party systems-eliminating data silos, streamlining workflows, and driving operational excellence.

Whether building new applications or enhancing existing systems, TartanHQ empowers enterprises to connect faster, automate smarter, and innovate at scale.

Our Product Suite:

HyperSync - Unified API Integrations

- Reduce integration time from months to minutes with unified APIs across multiple SaaS platforms.

- Consolidate data from HRMS, ERP/Accounting, CRM, ATS, and communication tools into one streamlined flow.

HyperApps - Agentic AI Applications for Enterprises

- Accelerate compliant AI adoption within your enterprise.

Enable intelligent solutions for internal functions or services like:

- Group Health Insurance

- Corporate Travel

- Policy & Compliance Management

- Corporate Banking

- Wealth Management

HyperVerify - Real-Time Verification Suite

- Comprehensive verification APIs to simplify compliance and risk assessment:

- Identity APIs: Validate users on 60+ parameters

- Income & Employment APIs: One-click employee verification

- Business APIs: Optimize credit and risk decisions

- Financial & Address APIs: Instant data checks

Our Founders & Leadership:

- Pramey Jain (Co-Founder & CEO): Ex-HDFC, IDFC, Citi Bank | B.E. BITS Pilani | Leading innovation across HyperSync, HyperApps, and HyperVerify.

- Meet Semlani (Co-Founder & COO): Ex-JPMorgan, MPOWER Financing | Masters in Global Business (University of Chester) | Expert in scaling AI-powered enterprise solutions.

Backed by 500 Global, Info Edge Ventures, AngelList Quant Fund, and others, we've raised ~$8.5M and are rapidly scaling toward profitability. Our leadership team brings proven expertise from IIMs, IITs, SAP, Accenture Strategy, and more.

Our Happy Enterprise Clients Include: Bajaj Allianz, Care Health, Acko, HDFC, Yes Bank, MakeMyTrip, Aditya Birla Capital, DMI Finance, and more.

Your Role:

We're seeking a Senior Marketing Manager with 5-10 years of experience in marketing enterprise SaaS or API-led/AI-driven products. This role blends strategic planning with hands-on execution across brand marketing, demand generation, product marketing, and digital campaigns to position TartanHQ as the trusted partner for enterprises.

What You'll Do:

- Brand & Positioning: Define and evolve TartanHQ's brand narrative, messaging, and value proposition for enterprise audiences (CXOs, IT leaders, and decision-makers).

- Demand Generation: Design and execute integrated campaigns (digital, events, webinars, account-based marketing) to drive qualified leads and pipeline for enterprise sales.

- Product Marketing: Partner with product teams to create compelling product narratives, launch plans, collateral, and customer success stories.

- Digital Marketing & Growth: Own SEO, SEM, content marketing, social media, and email campaigns to grow awareness and inbound interest.

- Sales Enablement: Build sales decks, one-pagers, and battlecards to empower the enterprise sales team.

- Partnership & Event Marketing: Support strategic partnerships, organize executive roundtables, and represent TartanHQ at industry events.

- Analytics & Reporting: Measure campaign ROI, pipeline contribution, and continuously optimize for performance.

- Voice of the Market: Track competitor activities, market trends, and customer insights to inform GTM strategies.

What We're Looking For

- Experience: 5-10 years in B2B/enterprise SaaS marketing (HRTech, FinTech, APIs, or AI/automation preferred).

- Strategic & Hands-On: Ability to design strategy and roll up your sleeves to execute campaigns.

- Product Marketing Expertise: Skilled in translating complex technical products into clear, differentiated messaging.

- Demand Gen Track Record: Proven success in running multi-channel campaigns that drive qualified pipeline for enterprise sales.

- Digital Native: Comfortable with marketing automation tools (HubSpot, Marketo, LinkedIn Ads, Google Ads) and data-driven decision-making.

- Creative Storyteller: Strong in copywriting, content marketing, and brand storytelling.

- Cross-Functional Collaborator: Experience working closely with sales, product, and leadership teams.

- High Ownership: Thrives in a fast-paced, high-growth environment with minimal supervision.