TartanHQ - Senior Marketing Manager - GTM

About TartanHQ:TartanHQ is an AI-first enterprise-tech company transforming the way businesses integrate, automate, and innovate. We provide Unified APIs and intelligent automation solutions that seamlessly connect HRMS, CRM, ERP, and other third-party systems-eliminating data silos, streamlining workflows, and driving operational excellence.Whether building new applications or enhancing existing systems, TartanHQ empowers enterprises to connect faster, automate smarter, and innovate at scale.Our Product Suite:HyperSync - Unified API Integrations- Reduce integration time from months to minutes with unified APIs across multiple SaaS platforms.- Consolidate data from HRMS, ERP/Accounting, CRM, ATS, and communication tools into one streamlined flow.HyperApps - Agentic AI Applications for Enterprises- Accelerate compliant AI adoption within your enterprise.Enable intelligent solutions for internal functions or services like:- Group Health Insurance- Corporate Travel- Policy & Compliance Management- Corporate Banking- Wealth ManagementHyperVerify - Real-Time Verification Suite- Comprehensive verification APIs to simplify compliance and risk assessment:- Identity APIs: Validate users on 60+ parameters- Income & Employment APIs: One-click employee verification- Business APIs: Optimize credit and risk decisions- Financial & Address APIs: Instant data checksOur Founders & Leadership:- Pramey Jain (Co-Founder & CEO): Ex-HDFC, IDFC, Citi Bank | B.E. BITS Pilani | Leading innovation across HyperSync, HyperApps, and HyperVerify.- Meet Semlani (Co-Founder & COO): Ex-JPMorgan, MPOWER Financing | Masters in Global Business (University of Chester) | Expert in scaling AI-powered enterprise solutions.Backed by 500 Global, Info Edge Ventures, AngelList Quant Fund, and others, we've raised ~$8.5M and are rapidly scaling toward profitability. Our leadership team brings proven expertise from IIMs, IITs, SAP, Accenture Strategy, and more.Our Happy Enterprise Clients Include: Bajaj Allianz, Care Health, Acko, HDFC, Yes Bank, MakeMyTrip, Aditya Birla Capital, DMI Finance, and more.Your Role:We're seeking a Senior Marketing Manager with 5-10 years of experience in marketing enterprise SaaS or API-led/AI-driven products. This role blends strategic planning with hands-on execution across brand marketing, demand generation, product marketing, and digital campaigns to position TartanHQ as the trusted partner for enterprises.What You'll Do:- Brand & Positioning: Define and evolve TartanHQ's brand narrative, messaging, and value proposition for enterprise audiences (CXOs, IT leaders, and decision-makers).- Demand Generation: Design and execute integrated campaigns (digital, events, webinars, account-based marketing) to drive qualified leads and pipeline for enterprise sales.- Product Marketing: Partner with product teams to create compelling product narratives, launch plans, collateral, and customer success stories.- Digital Marketing & Growth: Own SEO, SEM, content marketing, social media, and email campaigns to grow awareness and inbound interest.- Sales Enablement: Build sales decks, one-pagers, and battlecards to empower the enterprise sales team.- Partnership & Event Marketing: Support strategic partnerships, organize executive roundtables, and represent TartanHQ at industry events.- Analytics & Reporting: Measure campaign ROI, pipeline contribution, and continuously optimize for performance.- Voice of the Market: Track competitor activities, market trends, and customer insights to inform GTM strategies.What We're Looking For- Experience: 5-10 years in B2B/enterprise SaaS marketing (HRTech, FinTech, APIs, or AI/automation preferred).- Strategic & Hands-On: Ability to design strategy and roll up your sleeves to execute campaigns.- Product Marketing Expertise: Skilled in translating complex technical products into clear, differentiated messaging.- Demand Gen Track Record: Proven success in running multi-channel campaigns that drive qualified pipeline for enterprise sales.- Digital Native: Comfortable with marketing automation tools (HubSpot, Marketo, LinkedIn Ads, Google Ads) and data-driven decision-making.- Creative Storyteller: Strong in copywriting, content marketing, and brand storytelling.- Cross-Functional Collaborator: Experience working closely with sales, product, and leadership teams.- High Ownership: Thrives in a fast-paced, high-growth environment with minimal supervision. (ref:iimjobs.com)