1 Finance - BTL Marketing Manager

5 days ago


Thane, India 1 Finance Full time

Responsibilities:- Develop and execute detailed activation plans for new FPCs, including pre-launch timelines, operational requirements, and stakeholder coordination.- Conduct market analysis to identify suitable locations in alignment with business objectives.- Partner with marketing teams to create localized campaigns to promote new FPCs for lead generation.- Collaborate with internal teams (Operations, Marketing, IT, HR and compliance) to ensure readiness before the go-live date.- Oversee facility setup, infrastructure, event arrangements, and technology enablement to ensure operational efficiency.- Secure all necessary regulatory, compliance, and legal approvals for the projects.- Monitor early performance metrics (e., client acquisition, revenue generation) to assess FPC success and identify improvement areas.- Gather feedback from employees and clients to refine operations and customer experience.- Address bottlenecks in operational efficiency during the post-activation phase.- Plan and execute on-ground events and campaigns to boost brand visibility and attract potential clients to new centers.- Ensure events are aligned with the company's strategic goals and deliver measurable results. Skills:- Proven experience in activation or operations management, preferably in the financial services or retail sector.- Excellent interpersonal and negotiation skills to manage external stakeholders such as property owners and contractors.- Strong analytical skills to evaluate location performance and market potential.- Familiarity with financial products and advisory services is a plus. (ref:iimjobs.com)



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