Trade Marketing In Charge

3 weeks ago

Thane India Files & Tools Full time

Job Description Brand Building, BTL Activities, BI & MI and Consumer/Channel Partner Events in the regions. - Developing and executing the Trade Marketing Plan in line with sales and marketing objectives. - Execution and activation support to Product Marketing/Sales team for various marketing campaigns in the regions. - Coordinate with respective regional marketing/sales representatives and finalize monthly BTL/activation plan. - Assist in implementing brand promotions / direct marketing activities for region. - Interact with the sales / marketing teams in the region on an ongoing basis to identify marketing needs and would help in prioritising product-wise branding/promotion requirements in the region. - Interact with the regions to ensure timely availability of collaterals, promotional materials etc., in the region. - Managing BTL plans and budgets for the regions. - Monitoring and reporting results of various marketing activities in the regions - Manage Vendor Relationships: Develop and manage external suppliers, Vendor, and partners to create impactful solutions for brand. - Dipstick survey for any Activity / Communication / Campaign Impact. - Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities - Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected. - Managing the Trade Loyalty Program & Ensure smooth execution. - Managing the, Trade and Customer Events - Ensure effective participation in International & Domestic Trade exhibition. - Supporting Marketing head for Implementation of various marketing strategies and other various marketing activities in the regions.

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