Trade Marketing Specialist

1 day ago

Bengaluru India DOBRA by Oxbow Brands Full time

Job Description

As Trade Marketing Specialist at DOBRA, you'll be responsible for driving brand visibility, consumer engagement, and sales through impactful offline and in-store marketing initiatives. This is a hands-on role that combines creative planning with sharp execution across retail, modern trade, and consumer-facing events.

Key Responsibilities

- In-Store & Key Account Marketing: Plan and manage trade activations including sampling, shelf displays, promotions, and visibility campaigns across retail and modern trade.
- Promoter & Merchandiser Management: Recruit, train, and manage promoter and merchandiser teams (direct and through agencies) to deliver strong in-store execution.
- Budgeting & ROI: Develop, allocate, and monitor marketing budgets; track ROI of campaigns and optimize spends.
- Event Planning & Execution: Conceptualize and execute consumer events, mall activations, kiosks, and exhibitions to drive awareness and trials.
- POSM Development: Plan, design, and execute POS materials (standees, wobblers, display units, etc.) to enhance shelf presence and brand recall.
- Visibility & Promotions: Drive brand presence through offline initiatives tie-ups, sponsorships, on-ground consumer touchpoints.
- Collaboration: Work closely with sales and marketing teams to align trade marketing activities with overall business objectives.

Requirements

- 36 years of experience in trade marketing / BTL / shopper marketing in FMCG (foods & beverages preferred)
- Strong execution skills with ability to manage multiple agencies and on-ground teams
- Experience in budget management and ROI analysis
- Creative thinker with problem-solving mindset and attention to detail
- Willingness to travel for on-ground activations and store visits

Why Join DOBRA

DOBRA is Oxbow Brands flagship F&B brand reimagining India's favorite formats like pop goli, cotton candy, and snacks with a fresh, fun, and high-quality twist. Join us to build disruptive consumer experiences and create a brand that stands out on shelves and in hearts.

  • Market Trading Specialist

    2 weeks ago

    Bengaluru, Karnataka, India beBeeTrading Full time US$ 90,000 - US$ 1,20,000

    Market Trading SpecialistThis role offers a unique opportunity for experienced systematic traders to leverage their skills and knowledge in high-frequency trading.About the Opportunity:A consistent track record of profitability is essential for success in this position.The ideal candidate will have at least 3 years of professional experience in...

  • Digital Asset Trading Specialist

    2 weeks ago

    India beBeeQuantitative Full time ₹ 8,00,000 - ₹ 12,00,000

    Job Description:">">We are looking for a highly skilled Digital Asset Trading Specialist to join our team.">">The successful candidate will be responsible for developing and implementing algorithmic trading strategies using quantitative methods.">Key Responsibilities:">">Analyze large datasets across multiple exchanges to uncover patterns and identify...

  • Trade Marketing

    2 weeks ago

    Bengaluru, India Spotlight Career Consultant Full time

    Develop a Trade Marketing Strategy to attain defined business objectives across several product categories. - In-charge of managing and monitoring Trade Marketing Investments, as well as initiating execution. - End-to-end ownership of large-scale Trade Marketing driven activations - Creating and executing a BTL & offline marketing strategy & plan -...

  • Succeed in Capital Market Trading

    1 week ago

    Bengaluru, Karnataka, India beBeeRisk Full time ₹ 2,40,000 - ₹ 3,60,000

    Job Title:">Capital Markets Trading Specialist">">About the Role:">This is a dynamic trading and portfolio management internship designed for students or graduates in Finance, Economics, Quantitative, or Commerce domains.">The ideal candidate will be passionate about global markets, trading strategies, and portfolio management with a strong grasp of...

  • Senior Trading Specialist

    2 weeks ago

    India beBeeTrading Full time ₹ 6,00,000 - ₹ 12,00,000

    Day TraderWe are seeking a skilled Day Trader to manage trades across various asset classes, including stocks, forex, commodities, and crypto. This is an exciting opportunity for an experienced professional to take ownership of trading activities and drive business results.Key Responsibilities:• Monitor live markets, economic data, and news events to...

  • Chief Manager Trade Marketing

    6 days ago

    Mumbai, India Piramal Enterprises Full time

    Job Description Job Description : ^LOCATION: ^Mumbai^ JOB OVERVIEW: The Senior Manager - Customer Marketing will be part of the sales Development team, responsible for leading customer marketing strategy focusing on offline channels. This role requires the incumbent to develop Trade Marketing plans for Littles, Lacto and other advertised brands...

  • Senior Specialist, Trade Compliance

    6 days ago

    Hyderabad, India Celanese Full time

    Job Description Job Overview Celanese seeks a Senior Specialist, Global Trade Compliance to launch our trade compliance strategy with unmatched expertise and digital sophistication. The Specialist will master free trade agreements, origin management, tariff classification, and customs valuation while driving advanced analytics through SAP, Excel, and...

  • Trade Finance Specialist

    1 week ago

    Bengaluru, Karnataka, India beBeeTradeFinance Full time ₹ 15,00,000 - ₹ 20,00,000

    Job DescriptionWe are seeking an experienced Trade Finance Specialist to join our team. As a key member of our trade finance department, you will be responsible for managing and maintaining client relationships, providing expert advice on trade finance solutions, and coordinating with internal stakeholders to deliver high-quality services.About the RoleThis...

  • Marketing Executive-trade

    2 weeks ago

    Bengaluru, India Khanal foods private limited Full time

    **Marketing Executive-Trade Marketing** We are seeking a highly motivated and creative individuals to join our trade marketing team. As a Marketing resource, you will assist in developing and executing marketing campaigns and initiatives that drive business growth and enhance brand awareness. You will work closely with senior team members to support various...

  • Digital Marketing Intern

    2 weeks ago

    HSR Layout, Bengaluru, Karnataka, India Trade Brains Full time

    Trade Brains is a Stock Analytics, Market News, and Financial Education Service Platform in India. The company is dedicated to simplifying stock market investing for individuals by providing all essential data and analysis tools. Trade Brains has been serving the needs of thousands of stock market participants and offers daily market news, financial...